Category: Search Engine Optimisation
The optimization of your website for clarity, order and relevance to appease the deities of online information.
-
Schema guidelines for address-free local service businesses
Schema Markup for Local Service Area Business Without a Physical Address I’m working on the schema markup for a Roofing Contractor classified as a Local Business. The challenge I’m facing is that they don’t have a physical address, and when I test it with Google’s Rich Results Tool, it returns an error saying “Missing field:…
-
Whats the most crucial thing for SEO, and more specifically, for Local SEO now?
What’s the key factor for SEO, particularly for Local SEO, in today’s landscape? Hey everyone! I know this might seem like a basic question, but as someone new to SEO, I’d appreciate hearing insights from seasoned marketers. Thanks!
-
Why Link Building and Digital PR Are Flourishing in SEO Today
Google Trends Indicate a Surge in Interest for Link Building, SEO, and Digital PR I recently shared my thoughts on this topic on LinkedIn, and I’m curious to hear your perspectives here as well. Over the past year, I’ve witnessed more significant shifts in the industry than in my entire decade-long career. It’s surprising to…
-
Lost in the digital maze: Understanding why Google deindexed my site.
Google has removed most of my site from its index. Does anyone have any insights on why this might have happened?
-
What lesser-known SEO tactic has worked well for your site?
What’s the most underrated SEO tactic that has made a difference for you? I’d love to hear your thoughts and spark a discussion on the overlooked SEO strategies that have genuinely impacted your results! In my experience, I’ve found that revisiting the code of the homepage can be incredibly effective, especially if you’re struggling with…
-
Frequent overconfidence in search engines
Discussion: Study Reveals AI Search Engines Often Provide Incorrect Information A recent study by the Columbia Journalism Review has revealed that AI search engines and chatbots—including OpenAI’s ChatGPT Search, Perplexity, Deepseek Search, Microsoft Copilot, Grok, and Google’s Gemini—frequently deliver inaccurate results. I’ve repeatedly expressed my skepticism regarding AI-generated answers. Nowadays, I tend to overlook them…
-
Examining Google’s Growth in Search Amid AI Challenges
Research Insights: Google Search Experiences 22% Year-Over-Year Growth – AI Adoption Slower Than Expected! According to recent data from Rand Fishkin of Sparktoro, Google Search has achieved an impressive 21.64% year-over-year growth in search queries. This follows a prior analysis revealing that a third of Google users are not frequent searchers. Rand noted, “Achieving 21.64%…
-
Solo Founder SEO: Essential Strategies for Independent Entrepreneurs”
Tips for Interviewing an SEO Company Hi there! I manage a small niche talent agency that hosts around 1,500 events each year. Historically, we’ve had great success with organic search, but recently, our leads have dropped by 70%. I’ve started talking to various SEO companies, but I don’t feel knowledgeable enough to conduct a thorough…
-
Google Trends shows link building, SEO, and digital PR at all time highs
Google Trends indicates that interest in link building, SEO, and digital PR is at an all-time high. I recently shared my thoughts on LinkedIn and would love to hear your perspectives here. Over the past year, I’ve witnessed more significant changes in this industry than in the past decade combined. On one hand, it seems…