Category: Search Engine Optimisation
The optimization of your website for clarity, order and relevance to appease the deities of online information.
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Is it advisable to look into international outsourcing options?
Considering Outsourcing Internationally: Is It Worth It? Hey everyone, I’m based in Sydney, and my website’s performance has been struggling. I’m having a hard time keeping up with my competitors due to budget constraints. I currently focus on Facebook and Instagram ads since my product (cakes) is highly visual. My return on ad spend (ROAS)…
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Local service area business schema without an address
Schema Markup for Local Service Area Business Without a Physical Address I’m working on schema markup for a roofing contractor classified as a local business, but they don’t have a physical address. When I test it using Google’s Rich Results Test, I receive an error indicating “Missing field: address.” Does anyone have any suggestions on…
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Which SEO method have you found valuable despite being underrated?
What’s the most overlooked SEO strategy that has made a difference for you? I’d love to spark a discussion about those underrated SEO tactics that have had a real impact on your results! For me, one approach I’ve found effective is reworking the homepage code. Whether it’s changing themes or completely revamping the content, I’ve…
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Search engines frequently err with confidence
Discussion: A Study Reveals AI Search Engines Are Frequently Incorrect A recent study by the Columbia Journalism Review has found that AI search engines and chatbots—including OpenAI’s ChatGPT Search, Perplexity, Deepseek Search, Microsoft Copilot, Grok, and Google’s Gemini—often deliver inaccurate results. I’ve mentioned this repeatedly: whenever I encounter an AI-generated response, I tend to overlook…
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Insights on Google’s Recent Search Growth and AI Trends
Research Insights: Google Search Sees 22% Year-Over-Year Growth Despite AI Hesitation! A recent report from Rand Fishkin at Sparktoro highlights that Google Search has experienced an impressive 21.64% increase in searches year over year. This comes on the heels of findings that revealed one-third of Google search users are infrequent in their searching habits. Rand…
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AI Demystified: A Clear Definition and Discussion of Its Role in Modern Technology”
Artificial intelligence (AI) refers to the branch of computer science focused on creating systems or machines capable of performing tasks that typically require human intelligence. These tasks include processes such as reasoning, problem-solving, learning, perception, understanding natural language, and decision-making. AI systems can be categorized into two main types: narrow AI, which is designed to…
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Achieving top ranking for an EMD domain in three months
How to Achieve Rankings for EMD Domains in Just 3 Months Hello everyone, I’ve noticed that several new Exact Match Domain (EMD) websites have managed to secure a spot on the SERP within two months. I own a few EMD domains myself, but I’ve struggled to rank for those keywords. My target keywords have low…
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What under-appreciated SEO technique has been effective for you?
What’s the most underrated SEO tactic that has made a difference for you? I’d love to spark a discussion about the lesser-known SEO strategies that have truly moved the needle for you! For instance, I’ve found that reworking the homepage code can be incredibly effective if you’re struggling with SERP rankings or indexing problems. Whether…
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Launched Websites from Scratch: Seeking Improvement Suggestions
It’s great to see your enthusiasm and dedication to creating websites from scratch. Here are some areas you might consider focusing on to improve your future projects: User Experience (UX): Evaluate how intuitive and user-friendly your websites are. Run user testing sessions to collect feedback on navigation, accessibility, and the overall user journey. Tools like…