Category: Search Engine Optimisation
The optimization of your website for clarity, order and relevance to appease the deities of online information.
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Why is my search console url clicks much more than Google analytic sessions?
Discrepancies Between Google Search Console Clicks and Google Analytics Sessions: Understanding the Gap If you’ve ever found yourself puzzled by the notable difference between the clicks reported in Google Search Console and the sessions tracked in Google Analytics, you’re not alone. Many website owners and digital marketers encounter this issue, particularly when managing their online…
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Why consent Mode will do a lot of damage to SEO and Google Ad $
The Impact of Consent Mode on SEO Performance and Advertising Revenue In the evolving landscape of digital marketing, the introduction of Consent Mode v2 (CM2) is raising significant concerns, particularly regarding its potential to disrupt search engine optimization (SEO) and the revenue generated from Google Ads. As website operators adapt to these privacy-focused regulations, a…
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What is your client onboarding process for SEO projects?
Understanding the SEO Client Onboarding Process: A Guide for Professionals When embarking on an SEO project, a well-structured client onboarding process is essential for fostering collaboration and ensuring success. While the specific details may vary depending on whether you’re working with enterprise clients or startups, there are essential steps that remain consistent across both categories.…
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Role of backlinks in Google updates of the past couple of months
The Growing Importance of Backlinks in Recent Google Updates In recent months, we have witnessed significant shifts in Google’s algorithms, particularly concerning the role of backlinks in search engine rankings. As someone who has worked with various websites that are technically alike yet differ primarily in their backlink profiles, I’ve observed a notable trend: backlinks—or…
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Google Update
Understanding Recent Google Updates: Insights and Strategies In the ever-evolving world of SEO, Google updates can bring unexpected changes to search rankings, leaving many site owners perplexed. Recently, I’ve noticed a shift in my website’s performance, particularly concerning keyword rankings. Despite significant efforts in optimizing my WordPress site, I’ve observed a decline in rankings for…
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SEO analysis for a big company
Navigating SEO Analysis for Large-Scale Companies: A Beginner’s Guide As a new contributor to a company that generates over 2 million monthly visitors, I find myself facing a challenge that is both exciting and daunting. My previous experience revolved primarily around smaller businesses in executive roles, but this opportunity requires me to pivot my focus…
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Lost 50% traffic in March Update.
Title: Addressing a Sudden 50% Drop in Website Traffic: Insights and Solutions Recently, we encountered a significant challenge with our website’s performance—a staggering 50% decline in traffic during the March update. This sharp decrease has raised concerns, leading to discussions with my supervisor about potential causes and solutions. One suggestion that emerged was the lack…
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How to tie technical SEO to revenue?
Understanding the Connection Between Technical SEO and Revenue Generation In the realm of digital marketing, the importance of technical SEO is often overlooked, particularly when it comes to quantifying its impact on revenue. Recently, my department head tasked me with creating a presentation that illustrates how improvements in technical SEO can positively influence our bottom…
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Career change
Exploring New Horizons: Navigating a Career Shift from SEO Are you contemplating a shift in your career, possibly moving away from the realm of Search Engine Optimization (SEO)? Whether you’ve already made the leap or are still pondering your options, this topic offers a wealth of possibilities. Having spent about eight years in the SEO…