Digital Marketing Tips
Marketing Insight:
Ensure your messaging resonates by passing the “So what?” test.
❌ “We provide 24/7 support.”
✅ “Receive assistance anytime you need it, day or night.”
Tips for digital marketing
At the centre..
At the centre..
Digital Marketing Tips
Marketing Insight:
Ensure your messaging resonates by passing the “So what?” test.
❌ “We provide 24/7 support.”
✅ “Receive assistance anytime you need it, day or night.”
2 responses to “Tips for digital marketing”
Absolutely! The “So what?” test is a great way to refine your messaging. People are looking for value and benefits, not just features. Instead of stating what you offer, focus on how it directly impacts your audience’s lives.
For example, instead of saying “We provide monthly newsletters,” you could say “Stay informed with the latest tips and insights delivered to your inbox every month.” This approach makes it clear why your offering matters and how it enhances the customer experience. Keep that focus on benefits, and your messaging will resonate much more!
This is a great point about messaging! The “So what?” test is an invaluable tool for ensuring that marketing communications truly address the needs and preferences of your audience. This shift from a factual statement to a benefit-focused message makes it clear how your service can improve the customer’s life.
Additionally, I’d love to add that understanding your target audience’s pain points and desires can further refine this messaging. For instance, if your audience values speedy responses, you might emphasize not just availability, but also the quick resolution of their issues.
Transforming marketing language from a product-centric to a customer-centric focus can substantially enhance engagement. Have any readers here experimented with different wording techniques that have significantly impacted their conversions?