Yes, employing AI for brainstorming and refining website UI design ideas is becoming increasingly common and beneficial. Artificial Intelligence offers several tools and platforms that enhance creativity and provide unique design possibilities. These tools can analyze large data sets to identify design trends, ensure usability, and even propose innovative layout ideas based on user behavior and preferences.

AI can also automate the more tedious parts of the design process, allowing designers to focus on creativity. For example, AI can generate wireframes, suggest color palettes that align with brand identity, and even provide layout suggestions tailored to specific industry standards and practices. Additionally, AI-driven analytics can predict user interactions and optimize the design for better user engagement.

By integrating AI into the design process, firms can not only speed up development but also ensure that their designs are data-driven and user-centric, leading to more intuitive and effective user interfaces. The collaboration between human creativity and AI efficiency can result in groundbreaking and functional website designs that meet modern user expectations and digital trends.