Unraveling the Mystery of SEO: Google Search Console, Untapped Keywords, and Competitor Analysis
In the realm of Digital Marketing, understanding how to effectively leverage SEO tools is crucial for your website’s visibility. Recently, I had a productive session with an SEO expert who boasts over two decades of experience in the industry. Here’s a summary of the insights I gleaned regarding Google Search Console, the significance of exploring untapped keywords, and analyzing competitor strategies.
The Power of Google Search Console
During our conversation, we delved into the functionalities of Google Search Console (GSC). This tool helps track how your website performs in search results, particularly regarding the keywords driving traffic. The expert recommended reviewing the keywords for which my site is appearing over a span of 28 days to three months. By assessing which keywords are ranking well and which aren’t, I can optimize my on-page content accordingly before submitting any necessary adjustments through GSC.
However, a significant limitation of GSC is its inability to identify potentially profitable keywords that competitors are targeting. This gap in insights prompted me to explore Google Keyword Planner for a deeper understanding of keyword opportunities in my niche.
Discovering Untapped Keywords
Upon investigating, I input my competitor’s products into Google Keyword Planner, which surprisingly generated a wealth of over 1,000 keyword suggestions. Despite this extensive list, I was perplexed by my inconsistent rankings. For instance, when I searched for “Matcha Cake,” my site didn’t appear in the results, yet I consistently found myself in the top three for the phrase “Matcha Cake Sydney” across multiple devices.
This discrepancy raises important questions about keyword optimization. Although my headers, meta tags, and descriptions contained the terms “matcha” and “cake,” they were never combined as “Matcha Cake.” This led me to wonder whether explicitly including the phrase as a single keyword is necessary for Google to index my product properly.
Interestingly, I am ranking on the first page for “Cherry Blossom Cake,” even though the corresponding keywords in my content consist of “sakura cherry blossom and blueberry cake,” which are not together. This inconsistency led me to further analyze what could be influencing these variations.
Assessing SEO Performance Across Other Products
As I continue to evaluate my other offerings, I am focusing on identifying those that lack visibility and need keyword adjustments. However, I recognize that merely refining keywords might not be sufficient.
