Resolving Instagram Account Visibility Issues in Facebook Ads Manager for Effective Campaign Management
Launching a successful advertising campaign often hinges on precise account configurations, especially when integrating multiple social media profiles. A common challenge faced by Digital Marketers is ensuring the correct associated Instagram account appears within Facebook’s Ads Manager, specifically under the ‘Identity’ setting essential for campaign targeting and attribution.
Understanding the Issue
In some cases, advertisers may have multiple Instagram accounts linked to their Facebook Business Manager. Suppose you recently added a new Instagram account with appropriate permissions, expecting it to be selectable as an ‘Identity’ during ad setup. Despite proper linkage and permissions, the desired account may not appear in the dropdown menu after several days, leaving only the original account visible.
Typical Troubleshooting Steps
- Verify Account Linking and Permissions
Ensure that the new Instagram account is fully linked within your Facebook Business Settings:
- Navigate to Business Settings > Accounts > Instagram Accounts.
-
Confirm the correct account is listed and that you have granted all necessary permissions, including ‘Manage Campaigns’ and ‘Ad Account Admin.’
-
Refresh and Reassess Campaign Creation
Attempt to create a new campaign from scratch:
- Duplicate the existing campaign or start a fresh campaign.
- During the ad setup, access the ‘Identity’ section within the Ads component.
-
Check if the new Instagram account appears as an option.
-
Wait for System Propagation
Significant changes within Business Manager can sometimes take 24-48 hours to propagate across Facebook’s systems. If the new account isn’t showing immediately, allow some additional time for updates to reflect.
Additional Considerations
- Clear Cache and Test on Different Browsers: Sometimes, browser cache or cookies can interfere with dynamic dropdowns. Clearing cache or trying an alternative browser may resolve display issues.
- Confirm Business Manager Role and Permissions: Ensure your account has adequate admin rights to manage linked assets.
- Contact Facebook Support: If the new Instagram account remains unavailable after several days, reaching out to Facebook Business Support can provide targeted assistance.
Conclusion
Achieving seamless integration of multiple Instagram accounts within Facebook Ads Manager is critical for targeted and effective advertising. By verifying account linkages, permissions, and allowing system propagation time, advertisers can typically resolve visibility issues within the ‘Identity’ setting. For persistent problems, professional support from Facebook can offer direct solutions, ensuring your campaigns run with the correct social media profiles, ultimately enhancing ad performance and attribution accuracy.
Have you encountered similar issues or found additional solutions? Share your experiences or questions in the
