Building Funnels in India: Do Coaches and Consultants Follow Global Playbooks or Go the Local Jugaad Route?

In the dynamic world of online marketing and sales funnels, entrepreneurs and business owners often wonder: should they follow proven global strategies or craft their own unique approach suited to the Indian market? This question resonates particularly with coaches, consultants, and small business owners who are eager to optimize their online presence but may be uncertain about which methodology to adopt.

The Global Playbook Approach

Many Indian entrepreneurs look towards successful international figures such as Sabri Suby, Russell Brunson, Alex Hormozi, and Iman Gadzhi for inspiration. These industry leaders have developed tried-and-tested funnel structures that have generated millions of dollars in revenue worldwide. Their frameworks are well-documented, often accompanied by detailed training programs, templates, and step-by-step guides that make adoption accessible.

For many, emulating these proven models seems like a logical strategy—saving time and leveraging what has already been shown to work at scale. This approach reduces the trial-and-error phase and offers a roadmap rooted in tested marketing principles.

The Desi Jugaad Scene

On the other hand, a significant segment of the Indian entrepreneurial community prefers the “desi jugaad” mentality—an informal term that embodies ingenuity, improvisation, and sometimes, reinventing the wheel. Some entrepreneurs opt to customize or create their own funnel strategies, believing that local nuances, consumer psychology, and market dynamics differ enough to warrant a tailored approach.

This DIY mindset can manifest in various ways: experimenting with different messaging, channels, or funnel sequences, or even devising entirely unconventional methods to attract and convert customers. While this can foster innovation and local relevance, it also carries the risk of costly missteps—sometimes described humorously as “burning money.”

The Market Reality: Is the Global Playbook Transferrable?

A key question arises: does the Indian market respond well to these global blueprints, or are these models inherently less effective due to cultural, behavioral, or economic differences? Some entrepreneurs swear by adapting proven strategies, tweaking them to suit local tastes and preferences. Others argue that certain models require fundamental modifications or complete overhaul to succeed here.

Facing the Risks and Rewards

Ultimately, the decision hinges on the entrepreneur’s experience, confidence, and risk appetite. Many who have tried both approaches end up sharing candid lessons—some relatable failures, some surprising wins. Embracing an experimental mindset can lead to