The Value of Including a Phone Number on Your Solo E-commerce Website: Is It Necessary?

As a solo entrepreneur specializing in restoring and selling watch straps online, I recently undertook a complete redesign of my website. One question that’s been on my mind is whether adding a phone number to my site would be beneficial for my business.

Running a one-person operation, I want to ensure I provide excellent customer service without overwhelming myself with constant calls during working hours. My primary communication channel has been email, which offers convenience and flexibility.

So, I’m wondering: does listing a phone number truly add value for my customers and my business? Would it enhance trust and credibility or possibly lead to unnecessary interruptions?

For fellow solopreneurs and small-scale online sellers, it’s worth considering the balance between accessibility and managing your workload. If you opt to include a phone number, think about implementing specific hours for calls or providing a dedicated business line. Alternatively, maintaining a single contact email might suffice, especially if your focus is on creating a seamless shopping experience while protecting your time.

Ultimately, the decision depends on your specific customer base, the nature of your products, and your capacity to handle direct inquiries. Carefully weigh the potential benefits against the possible drawbacks to determine what best supports your business’s growth and your peace of mind.