Enhancing Customer Trust: Should Solo Entrepreneurs Include a Phone Number on Their E-Commerce Website?

As a one-person operation specializing in restoring and selling watch straps online, establishing trust with your customers is crucial. Recently, I undertook a website redesign and found myself contemplating a key aspect of customer communication: the inclusion of a contact number.

While adding a phone number can potentially increase credibility and offer a direct channel for inquiries, there are important considerations for solopreneurs. For owners managing their online store alone, the thought of receiving frequent calls during working hours can be daunting and disruptive.

So, is it beneficial to display a phone number on your e-commerce platform? Or does sticking solely to an email address suffice?

The decision ultimately hinges on your business model and personal preferences. Providing a contact number can foster greater trust and immediacy, but it may also lead to unanticipated interruptions. Conversely, relying on email communications ensures you can manage inquiries on your own schedule, maintaining flexibility.

Before making a choice, consider your customer base’s expectations and whether a phone line genuinely enhances their shopping experience. For many solo entrepreneurs, a well-designed contact form and a clearly displayed email address can strike the perfect balance—offering trust without compromising your workflow.

In the end, transparency and accessibility are key. If you do decide to list a phone number, setting specific hours for calls or utilizing a dedicated business line can help manage your availability effectively.