Should Solo Entrepreneurs Include a Phone Number on Their E-commerce Website?

For solo entrepreneurs running online stores, deciding whether to display a contact phone number can be a nuanced decision. As a watch strap restorer and seller operating independently, I recently overhauled my website and found myself contemplating the value of adding a direct contact number.

While having a phone number can enhance credibility and provide a quick line of communication for customers, it also raises concerns about availability and potential disruptions during the workday. Since I manage all aspects of my business personally, I prefer to avoid constant phone calls that could interfere with my workflow.

Ultimately, I wonder: does listing only an email address suffice, or could including a phone number further boost customer trust without complicating my day-to-day operations? For fellow solo entrepreneurs, it’s worth weighing the benefits of accessibility against the practicality of managing communications effectively.