Is Including a Phone Number on Your E-commerce Site Beneficial for Solo Entrepreneurs?

As a passionate watch strap restorer and online seller operating as a one-person business, I recently undertook a website redesign to better showcase my handcrafted products. One question that’s been on my mind is whether adding a contact phone number is a wise move for solo entrepreneurs like myself.

In the digital marketplace, providing multiple contact options can build trust with potential customers. However, for small-scale operations where the business owner manages everything personally, the decision isn’t always straightforward. Including a phone number might make your site appear more accessible and trustworthy, but it also raises concerns about being bombarded with calls during working hours.

If privacy and time management are priorities, sticking with a professional email address as your primary contact could be an effective solution. It allows customers to reach out without disrupting your workflow. Ultimately, the choice depends on your business model, customer preferences, and your capacity to handle direct communication. Weighing these factors carefully can help you create a contact strategy that best supports your small business’s growth and sustainability.