Should Solopreneurs Include a Phone Number on Their E-Commerce Websites? A Strategic Perspective

As a solo entrepreneur specializing in restoring and selling watch straps online, I recently undertook a comprehensive redesign of my website. Amidst the updates, one question arose: Is it beneficial to display a phone number for customer inquiries?

In the world of e-commerce, providing multiple contact options can foster trust and improve customer engagement. However, for small-scale operations like mine, where I am the sole proprietor handling all aspects of the business, the decision isn’t straightforward.

Would displaying a phone number lead to an influx of calls during working hours, potentially disrupting my workflow? Or does it enhance credibility and offer a direct communication channel that could boost sales?

On the other hand, sticking to email contact details keeps the communication streamlined and manageable, especially when managing business alongside other commitments.

Ultimately, the choice depends on your specific needs and operational capacity. For solopreneurs concerned about balancing customer support and workflow, starting with a professional email contact may be sufficient. If increased trust or quicker communication is a priority, adding a phone number could be advantageous—perhaps with set availability hours to mitigate disruptions.

In summary, both options have their merits. Evaluating your business model, customer expectations, and personal capacity will guide you to the most effective approach for your online store.