Should I Include a Phone Number on My Solo Ecommerce Website? A Guide for small business Owners

As a sole proprietor specializing in restoring and selling watch straps online, I recently undertook a website redesign to enhance user experience and trust. During the process, I questioned whether displaying a phone number on my site would be beneficial or potentially problematic.

For many small-scale entrepreneurs and solopreneurs, the decision to include direct contact information is nuanced. On one hand, a visible phone number can foster credibility and provide a convenient way for customers to connect. On the other hand, for someone like me—working solo and managing all aspects of the business—it might lead to unwanted interruptions during busy periods.

After considering these factors, I realized that listing my email address alone could suffice for most customer inquiries. This approach allows me to maintain flexibility and focus on fulfilling orders without the pressure of constant calls. If, in the future, I notice a significant demand for direct contact, I can revisit the decision and add a phone number or alternative contact methods.

Key Takeaways for small business Owners:
– Assess your workflow: Does taking immediate calls align with your daily operations?
– Consider your customer base: Are your clients expecting to reach you via phone?
– Prioritize accessibility: An email address combined with a contact form can strike a balance between professionalism and efficiency.
– Flexibility is key: You can always adapt your contact options as your business grows.

Ultimately, whether to include a phone number depends on your specific business needs and personal workflow. For many small operators, maintaining professionalism through a well-designed website and responsive email communication is often enough to build trust and serve customers effectively.