Is Displaying a Phone Number on Your Ecommerce Site Worth It as a Solo Entrepreneur?

For solopreneurs managing their own online stores, every detail on the website can influence customer trust and business success. If you’re involved in a niche craft such as restoring and selling watch straps, you might be considering whether to add a phone contact to your revamped online presence.

The question often arises: Should I include a phone number on my ecommerce site, or is relying solely on email communication sufficient? As a one-person operation, the thought of receiving ongoing calls during working hours can be daunting, especially if your focus is on craftsmanship rather than customer service logistics.

Adding a phone number can enhance credibility and foster immediate trust among potential buyers, providing a personal touch that some customers value highly. However, it can also lead to increased interruptions and may demand additional resources to manage effectively.

If you choose to omit the phone number, maintaining clear and responsive email contact details generally suffices for most transactions. It offers flexibility for you to reply at your convenience without the pressure of real-time communication.

Ultimately, the decision depends on your specific customer base and your operational capacity. If prompt, personal communication aligns with your business model and customer expectations, including a phone number could be beneficial. Conversely, if you prefer to handle inquiries digitally at your own pace, sticking with email contact may be the best route.

In conclusion, weighing the advantages of added credibility against the potential for increased interruptions will help you determine the optimal approach for your personalized watch strap business. Remember, the key is to provide accessible, reassuring communication channels that support both your business growth and your workflow efficiency.