Can You Boost Monthly Traffic from 45k to 120k in Just 2-3 Months?
Hello Everyone,
I’m currently working at a small company where I have unexpectedly taken on the role of the sole marketer. Originally hired as the Product Marketing Manager, the departure of our Marketing Director has led me to handle everything from email marketing, sales enablement, and video editing to social media, graphic design, and SEO.
I am quite new to SEO, but a recent observation has spurred a significant challenge: a competitor, who is relatively new to our industry, experienced a massive traffic increase from 10k to 150k in just one month. As a result, I’ve been tasked with tripling our website’s traffic and doubling leads within the next 2-3 months. I’m reaching out for advice and insights.
Currently, our site brings in about 45k users monthly with around 3k backlinks, resulting in approximately 120 qualified leads each month.
I’ve been diving into SEO resources, including valuable insights from this community, but I recognize there’s still a lot to learn. I have some initial strategies and questions I’d love your feedback on:
- Backlink Strategy:
My plan is to acquire quality backlinks from relevant websites through guest posts, link exchanges, and possibly PBNs. I’m considering the purchase of aged domains hosted separately, with links to our site from each domain. My focus is less on Domain Authority and more on the relevance and traffic of the referring domains and their backlink profiles.
Question: Should I consider purchasing links for short-term gains given our tight deadline? Observing our competitor’s backlink surge, it seems they might have used a similar strategy, although their surge included potentially spammy sites. Could bulk backlink acquisition be the reason for their traffic boost, or is there another explanation?
- Content and Keyword Focus:
We’re currently ranking well for several high-traffic, high-difficulty keywords. Instead of keyword stuffing, I want to enhance our topical authority by aligning with search intent and building robust content around targeted topic clusters. Proper linking, using tools like Link Whisperer, will ensure content cohesion without over-optimization.
Question: Is this approach sound? Am I missing any critical elements or should I be taking a different angle?
- Technical SEO Improvements:
Our mobile PageSpeed score is particularly poor at 45, with desktop slightly better at 75. I plan to work with our developer
2 responses to “Can you increase monthly traffic from 45k to 120k in a 2-3 month span?”
To address your concerns and questions effectively, let’s break down your situation into the key areas you’ve mentioned:
1. Backlink Strategy
Backlinks are indeed a crucial factor in SEO, but not all backlinks are created equal. Here’s what you should consider:
Question: Short-term Benefits via Link Purchases
While purchasing links can provide a quick boost, it’s fraught with risk. Google’s algorithms are increasingly adept at identifying and penalizing link schemes. Instead, consider:
Traffic Jumps and Backlinks
Given your competitor’s rapid increase in traffic, it’s possible they’ve used a combination of bulk backlinks and a robust content strategy. However, it’s also possible other factors are at play, such as:
2. Content & Keyword Strategy
Your approach to content seems on the right track. Building topical authority is key.
Content Focus
Question: Optimizing Current Rankings
Your strategy is solid, but also consider these approaches:
3. Technical SEO
Technical SEO cannot be overlooked as it forms the backbone of a well-oiled SEO strategy.
Technical Enhancements
This is a compelling post that brings to light the challenges of rapidly scaling traffic in a competitive landscape! Given your current situation, I would offer a few insights that might enhance your strategy.
**Backlink Strategy:**
While backlink acquisition is crucial, I would caution against purchasing links, especially from spammy sources. Search engines are becoming increasingly sophisticated at detecting and penalizing sites that engage in manipulative link-building practices. Instead, consider investing your efforts in creating high-value content that naturally attracts links. Collaborating with influencers in your niche or leveraging existing relationships for organic mentions can yield more sustainable results in the long run.
**Content and Keyword Focus:**
Your focus on topical authority and search intent is spot on. In addition to building content clusters, you might want to explore updating and optimizing existing content to improve its relevance and engagement. This could involve refreshing outdated information, improving formatting for better user experience, or incorporating multimedia elements to enhance engagement. Using tools like Google Search Console can help identify underperforming pages that can be easily improved.
**Technical SEO Improvements:**
Improving your PageSpeed score is crucial, especially for mobile users. In addition to addressing speed, ensure your site is mobile-friendly in terms of design and usability. A/B testing different elements can also provide insights into what resonates more with your audience, thus potentially leading to higher conversion rates.
Lastly, don’t underestimate the power of social media and email marketing to drive traffic. Since you have a diverse skill set, leveraging cross-channel promotion