Seeking Expert Marketer to Identify Effective Lead Generation Channels for FSM SaaS in the US Market
We are currently seeking a seasoned marketing professional to assist us in pinpointing the most effective lead generation channels for our vertical SaaS targeting the U.S. region. Our goal is to enhance our top-of-funnel efforts and generate quality leads efficiently.
About Our Team:
Our in-house team comprises a performance marketer, an SEO specialist, and a content writer, working collaboratively to grow our user base. Despite having these expertise in place, we are exploring additional avenues to boost our outreach and engagement.
Our Background:
We have actively test-marketed various digital advertising platforms, including Meta (Facebook/Instagram), Google, and LinkedIn. While these platforms have shown promise, we acknowledge that our competitors—major players in the same vertical—are leveraging all three channels successfully. A quick review using ad transparency tools reveals that they are running diverse campaigns on Meta, Google, and LinkedIn.
Market Landscape:
Our primary competitors are heavily fundedtech companies, each with fundraising rounds totaling between $50 million and $500 million. Notably, one of these competitors recently went public, highlighting their significant resources and aggressive marketing strategies. In contrast, our startup is bootstrapped, which limits our budget for extensive trial-and-error campaigns.
Current Challenges:
Our competitors’ advertising strategies include a mix of user-generated content such as video testimonials, industry event promotions, targeted messaging around industry-specific pain points, and valuable lead magnets like free templates. Despite observing these tactics, we are struggling to find the breakthrough needed to replicate their success within our budget constraints.
What We’re Looking For:
This is a paid engagement; we are not interested in pro bono work. We require an experienced marketer with proven success in early-stage SaaS marketing—someone who understands the nuances of lead generation within this niche.
Ideal Candidate Profile:
– Demonstrated experience in identifying and optimizing lead generation channels for SaaS products
– Background working with early-stage SaaS companies preferred
– Hands-on experience with paid advertising across Meta, Google, and LinkedIn
– Ability to develop cost-effective, high-impact campaigns
– No agencies; we need someone dedicated exclusively to this project, capable of giving it their full attention
– No beginners or individuals lacking a track record in SaaS marketing
Additional Notes:
We seek someone who has a practical, execution-focused mindset. If you have a background primarily on YouTube or similar platforms but lack direct SaaS marketing experience, this
