Enhancing Competitive Analysis on LinkedIn: Developing a Workflow for Agencies

In the rapidly evolving landscape of Digital Marketing, agencies constantly seek efficient methods to analyze and leverage their clients’ competition. Recently, I dedicated extensive hours to developing a workflow designed to automate competitor analysis on LinkedIn—aimed at providing agencies with a practical, real-world tool to reverse-engineer their clients’ competitors’ strategies.

This innovative workflow offers a suite of functionalities, including:

• Automated extraction of posts from any LinkedIn profile
• Analysis of optimal posting times and days, correlating with engagement patterns
• Assessment of posting frequency and consistency over time
• Categorization of post hooks by style (e.g., storytelling, statistical insights, bold claims)
• Identification of the top three most engaging hook styles
• Display of the most successful individual hooks and their performance metrics

Essentially, this system automates the creation of a competitor’s LinkedIn playbook, enabling agencies to bypass months of guesswork and focus on strategic insights. The ultimate goal is to convert this workflow into a seamless, client-facing tool that can generate comprehensive reports as part of an agency’s standard process.

I am seeking feedback from the community to refine this solution further. Specifically, I am interested in suggestions on additional features that could enhance its value as an agency tool:

• Would incorporating content type analysis (text posts, carousels, videos) add meaningful insight?
• Is it beneficial to allow comparison of multiple competitors simultaneously?
• Would tracking engagement trends over several months provide a clearer strategic picture?
• Would sentiment analysis or tonality assessment improve understanding of audience reception?

Your expert opinions and ideas would be greatly appreciated as I continue to develop this workflow. Thank you in advance for your insights!