Is Your Website’s Organic Traffic Plummeting? Exploring the Potential Impact of AI

In recent months, we’ve observed a dramatic decline in organic traffic for one of our leading websites—a staggering drop of 66%. This has sparked an in-depth analysis to understand the root of the issue.

Despite the notable decrease in visits, a closer look reveals that our site’s rankings and click-through rates have remained stable. This consistency suggests that our content quality and relevance are intact. However, a concerning trend emerged: search queries for our site have declined by over 50%. Even when we perform searches ourselves, our website still ranks prominently as usual.

This situation raises several questions: Are users shifting away from traditional search engines and leveraging AI tools for information? Is there an underlying shift in how audiences access content? Or are we simply overlooking a critical factor affecting our traffic?

We invite insights and experiences from fellow website owners and Digital Marketers. Have you encountered similar challenges with your organic traffic? Let’s delve into this evolving landscape together and share strategies for navigating the complexities of search in the age of AI. Your feedback could be invaluable as we adapt to these changes.