Recent Blog
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How would you define artificial intelligence (AI)?
Artificial Intelligence (AI) refers to the simulation of human intelligence processes by computer systems and machines. These processes include learning (the acquisition of information and rules for using it), reasoning (the ability to solve problems and make decisions), and self-correction. AI can be categorized into two main types: narrow AI, which is designed to perform…
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Any Web Devs here? What’s your stack or preferred CMS?
Exploring Web Development: Key Technologies and CMS Options for Marketers Transitioning into Coding In the digital age, the integration of marketing expertise with web development skills is increasingly valuable. For professionals considering this crossover, selecting the right technology stack and content management system (CMS) can significantly streamline the process of creating custom websites for clients.…
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Is healthcare marketing harder than other industries?
Understanding the Unique Challenges of Healthcare Marketing: A Deep Dive In recent months, I’ve had the opportunity to work closely with clients within the healthcare sector, gaining firsthand insights into the distinctive nature of marketing in this industry. While Digital Marketing principles can be broadly applied across various sectors, healthcare presents a unique set of…
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AI humanizers that keep your marketing voice intact?
Enhancing Marketing Content with AI Humanizers: Preserving Your Authentic Voice In the rapidly evolving landscape of Digital Marketing, crafting content that resonates authentically with audiences is more important than ever. As marketers increasingly turn to AI tools to streamline content creation, a common challenge emerges: maintaining a natural, human tone that aligns with brand voice,…
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SEO News: Google expands agentic features in AI Mode, OpenAI launches “Buy it in ChatGPT” with Agentic Commerce Protocol, AI Mode now delivers more visual responses in queries
Latest Developments in SEO and AI: Google Expands Capabilities, OpenAI Introduces Agentic Commerce, and Search Interface Enhancements As the digital landscape continues to evolve at a rapid pace, staying informed about the latest updates in SEO, AI, and e-commerce technology is essential for marketers and webmasters. Here’s a comprehensive overview of recent developments that could…
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What resources and advice are best for a beginner?
As a beginner venturing into a new field or skill, there are several resources and pieces of advice that can guide your learning journey effectively: Online Courses and Tutorials: Platforms like Coursera, Udemy, Khan Academy, and edX offer a wide variety of courses, ranging from introductory to advanced levels, often created by industry experts or…
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What does the Svelte ecosystem consist of?
The Svelte ecosystem is a collection of tools, libraries, and resources designed to enhance and extend the functionality of the Svelte framework. At its core, Svelte is a modern JavaScript framework for building web applications that compiles components into highly efficient, imperative JavaScript code during the build process. This results in fast and lightweight applications…
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How do you systematically personalize outreach when selling the same product to different teams within a large enterprise?
Effective Strategies for Personalizing Enterprise Outreach Across Diverse Departmental Teams In the realm of enterprise sales, one of the persistent challenges is engaging multiple teams within the same organization with tailored messaging that resonates with their unique priorities and responsibilities. When selling a unified platform to both Marketing and DevOps departments, crafting a one-size-fits-all outreach…
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After a year of experimenting with AI, and as a marketer with over a decade of experience, I can honestly say that the process of web design still sucks and I’d rather contract a web designer. The tools available now are no different than what Wix has been trying to do…for over a decade.
Reevaluating AI’s Impact on Web Design and Marketing: A Veteran’s Perspective Over the past year, I’ve immersed myself in experimenting with Artificial Intelligence tools within the marketing domain. With more than a decade of experience in marketing—spanning paid media, automation, and general strategy—I’ve observed firsthand how AI continues to influence our work. Yet, despite the…