Recent Blog
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Is “Intro Packet” the correct term for the thing you pass out to prospective clients that informs them about your business?
Understanding the Right Terminology for Client Introduction Documents: What to Call Your Business Overview Material If you’re a small business owner working on refining your client outreach materials, you’re probably pondering the best way to describe your introductory document. Specifically, many entrepreneurs ask whether terms like “intro packet” are appropriate or whether there’s a more…
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Question for those that went corp to contract/consulting…proposals and timelines?
Optimizing Contract Proposals for Small Business Marketing Engagements: Insights and Best Practices Navigating the transition from corporate employment to independent contract work offers new opportunities—and fresh challenges. As experienced marketing professionals move into small business niches, crafting clear, comprehensive proposals becomes essential to ensure mutual understanding and successful project execution. Drawing from industry experience, this…
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Career coach for someone feeling lost in their marketing career?
Navigating a Career Transition in Marketing: How a Career Coach Can Support Your Exploration Embarking on a career path can sometimes feel overwhelming, especially when you’re considering a shift within a dynamic industry like marketing. Whether you’re currently specializing in paid media and contemplating a transition to a different area or simply feeling unsure about…
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Is it wise to run multiple promos at the same time?
Is Running Multiple Promotions Simultaneously a Good Strategy for Your Business? In the world of retail and food service, promotional offers are a powerful tool to attract customers and increase sales. However, the question often arises: is it beneficial to run multiple promotions at the same time? This is a particularly relevant consideration for small-scale…
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I’m an ex-Instagram reels algo engineer, and here’s what actually drives growth and customer acquisition
Maximizing Growth and Customer Acquisition on Instagram Reels: Insights from a Former Algorithm Engineer In the rapidly evolving landscape of social media marketing, understanding how content is curated and presented to audiences is crucial for brands and creators aiming to grow their reach and drive conversions. Having spent over five years working on the algorithmic…
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Marketing attribution for offline campaigns: what actually works?
Effective Strategies for Measuring the Impact of Offline Marketing Campaigns In the realm of marketing, accurately gauging the effectiveness of offline campaigns remains a persistent challenge. While digital marketing metrics—such as click-through rates and conversion data—offer tangible insights, offline initiatives like local events, radio and billboard advertising, or podcasts often lack straightforward measurement methods. This…
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Told everyone the work was ‘almost done’… then realized I never even had access
The Lessons of Assumed Progress: When ‘Almost Done’ Turns Out to Be a Mirage In the fast-paced world of digital marketing and project management, enthusiasm often leads us to assume progress—sometimes prematurely. A recent experience serves as a humorous yet enlightening reminder that appearances can be deceiving, and nothing replaces verifiable access and permissions. One…
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My Thoughts on Meta’s Andromeda (And How To Succeed)
Understanding Meta’s Andromeda Update: Insights and Strategies for Success In recent weeks, there has been a flurry of discussion across social media platforms about Meta’s latest developments, particularly the rollout of Andromeda. Many advertisers and marketers are reporting significant disruptions to their campaigns, with concerns over dwindling budgets and reduced campaign effectiveness. As a seasoned…
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What Is Artificial Intelligence (AI) and How Can We Describe It?
Artificial intelligence (AI) refers to the simulation of human intelligence processes by computer systems. These processes include learning (the acquisition of information and rules for using it), reasoning (the ability to use rules to reach approximate or definite conclusions), and self-correction. AI can be categorized into two main types: narrow AI, which is designed to…