Recent Blog
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Just started using GA4 as a marketer – feeling overwhelmed, any tips?
Navigating Google Analytics 4: A Guide for Marketers to Get Started ConfidentlyEmbarking on the journey with Google Analytics 4 (GA4) can feel daunting for marketers new to the platform. With its extensive array of metrics and reports, it’s easy to feel overwhelmed, especially when your primary goal is to monitor campaign performance and understand user
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What does artificial intelligence (AI) entail?
Artificial intelligence (AI) refers to the simulation of human intelligence processes by machines, particularly computer systems. These processes include learning (the acquisition of information and rules for using it), reasoning (the ability to solve problems and make decisions), and self-correction. AI encompasses various subfields such as machine learning, where algorithms improve automatically through experience, natural
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What was something in marketing you recently discovered you were overpaying for?
Uncovering Hidden Costs in Your Marketing Budget: A Reflection on Overpayment and OptimizationIn the fast-paced world of marketing, expenses often accumulate subtly over time. Whether it’s an ongoing subscription, a tool upgrade, or a retainer fee for an agency, these costs can quietly inflate without immediate notice. Many marketing professionals and business owners may find
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The most underrated part of running ads: Documentation.
The Often Overlooked Key to Successful Advertising: Comprehensive Campaign DocumentationIn the dynamic world of digital marketing, advertising campaigns demand constant iteration and learning. Yet, one critical aspect that remains surprisingly underemphasized is thorough documentation. This oversight can significantly hinder a team’s ability to build on past successes and avoid repeating mistakes, ultimately making each new
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Which ad platform is best: Facebook, Google, Twitter, or LinkedIn?
Choosing the Right Advertising Platform: Facebook, Google, Twitter, or LinkedIn?Navigating the world of digital advertising can be overwhelming, especially with so many platforms vying for your attention. If you’re considering running ads but unsure where to begin, understanding the strengths and audience dynamics of each platform is essential. Let’s explore the key characteristics of Facebook,
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When it comes to marketing why is it now that it feels like an afterthought or something that gets left until the end?
Reevaluating the Role of Marketing in Startup Culture: Why It Often Becomes an AfterthoughtIn the early days of entrepreneurship, marketing was an integral and passionately embraced component of launching a new venture. Entrepreneurs and founders eagerly shared their projects, engaged with potential users, and viewed marketing as a vital tool to generate awareness and build
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How we (film makers) landed our first client ( Ad creatives using AI )
How a Creative Team in Armenia Secured Their First Client Using AI-Driven Ad CreativityIn the dynamic world of digital marketing and content creation, innovation and perseverance often pave the way for success. I want to share an inspiring story of how my team and I, a group of passionate filmmakers and creatives based in Armenia,
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Most Memorable Club Promo Ideas – Looking for Inspiration
Innovative Club Promotion Strategies to Revitalize the Industry: Inspiring Ideas for Engaging the Next GenerationThe nightlife industry has faced unprecedented challenges over recent years, from the disruptions caused by the COVID-19 pandemic to escalating operational costs. As clubs strive to regain their vibrancy and appeal to diverse audiences—particularly the vital demographic of Generation Z—creative and
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How are brands adapting their marketing strategies in response to economic uncertainty?
Adapting Marketing Strategies in an Era of Economic Uncertainty: Insights and TrendsIn a landscape marked by economic fluctuations and unpredictability, brands across industries are reevaluating their marketing approaches to sustain relevance, foster growth, and build resilient connections with their audiences. The current environment compels businesses to strike a delicate balance between prudent cost management and