Recent Blog
-
How can QR code URLs and SKUs on product tags or labels be made future-ready?
To make QR code URLs and SKUs on product tags or labels future-ready, it’s crucial to implement strategies that account for technological advancements, changes in business operations, and consumer behaviors. Here are several approaches: Use Dynamic QR Codes: Unlike static QR codes, dynamic QR codes allow you to change the destination URL without altering the…
-
Where do I go after being a Digital Marketing Manager?
Navigating a Career Transition After a Successful Digital Marketing Career In today’s rapidly evolving digital landscape, marketing professionals often find themselves at crossroads, contemplating the next phase of their careers. If you are a seasoned Digital Marketing Manager feeling a sense of burnout or uncertainty about the future, you’re not alone. Many experienced marketers seek…
-
Got laid off for the 2nd time in my first 3 years of post grad. I need to hear some success stories.
Navigating Career Setbacks: How to Overcome Repeated Layoffs and Find Success Experiencing job loss is a challenging and often disheartening experience, particularly when it occurs multiple times within a short span. Whether you’re just starting your career or are well into it, being laid off can evoke a complex mix of emotions—shock, frustration, and even…
-
We need to talk about how we feed Meta ad dollars and have no independent data to back the results they give us.
Rethinking Digital Advertising: The Reliance on Proprietary Data and Its Implications In the rapidly evolving landscape of digital marketing, a pressing concern has emerged among industry professionals and marketers alike: the heavy investment of billions of dollars into advertising campaigns powered primarily by proprietary data provided by major platforms such as Meta. While these platforms…
-
Questions for marketers working for hotels – related to your ROAS
Understanding the Metrics Behind Hotel Marketing Campaigns: A Call for Insights from Industry Professionals In the competitive landscape of hospitality marketing, understanding the effectiveness of advertising efforts is crucial for optimizing return on ad spend (ROAS) and ensuring sustainable growth. As hotel marketers continually seek to refine their strategies, key performance metrics such as cost…
-
I’ve changed my Instagram username 5 times. Should I start posting content on this account, or make a new one?
Deciding Whether to Use Your Existing Instagram Account or Start Fresh for Content Creation: A Professional Perspective Embarking on a new content creation journey can be both exciting and challenging. One common dilemma faced by aspiring creators is whether to leverage an existing social media presence or establish a new account from scratch. This article…
-
How do we define artificial intelligence (AI)?
Artificial intelligence (AI) refers to the simulation of human-like intelligence processes by computer systems. These processes include learning (the ability to acquire information and rules for using it), reasoning (the capacity to solve problems logically), and self-correction. AI can manifest in various forms, such as machine learning, where algorithms improve from experience, and natural language…
-
Did you ever decide not to participate anymore to a trade show?
Rethinking Trade Show Participation: When and Why to Say No In the world of business-to-business marketing, trade shows and industry expos have long been considered essential platforms for generating leads, strengthening brand presence, and networking with peers. However, after decades of experience, many professionals are beginning to question whether continuous participation remains the most effective…
-
Stuck between specialist and manager. How can I move up?
Navigating Career Advancement: Transitioning from Marketing Specialist to Management Embarking on a marketing career can be both exciting and challenging, especially when striving to climb the professional ladder. Many professionals find themselves excelling in their roles—taking on managerial responsibilities—yet facing obstacles in securing formal promotions to managerial positions. If you find yourself in this situation,…