Recent Blog
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How do you even market *to* marketers? (The toughest B2B niche)
Mastering the Art of Marketing to Marketers: Tackling the Most Challenging B2B NicheIn the world of B2B marketing, some audiences are inherently more resistant to traditional outreach efforts than others. Among the most formidable are digital agency owners and freelance marketing specialists—an audience that is not only intelligent and savvy but also inundated with pitches
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I finally found the differences between my 50k video and my 2k videos
Unlocking the Secrets Behind Viral Video Success: A Case Study in Content OptimizationIn the dynamic world of content creation, understanding what drives viewer engagement and viewership can often feel elusive. After approximately eight months of creating videos across various topics and styles, I experienced a surprising anomaly: one of my videos amassed over 50,000 views,
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Looking for Guidance on SEO Career Growth & Interview Prep
Navigating Career Growth in SEO: Essential Skills, Interview Insights, and Market ExpectationsThe digital marketing landscape is continually evolving, and Search Engine Optimization (SEO) remains a critical component for online success. For professionals early in their SEO careers aiming to advance, understanding the key skills, interview expectations, and market benchmarks is essential. This article provides a
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Convincing my manager to find Zoom webinar alternatives
How to Persuade Your Team to Switch from Zoom Webinars to More Advanced, Interactive PlatformsIn today’s fast-paced digital landscape, hosting engaging and insightful webinars is essential for community building, marketing, and thought leadership. However, relying solely on traditional tools like Zoom may limit your webinar’s potential. If you find yourself constrained by Zoom’s capabilities and
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What does artificial intelligence (AI) refer to?
Artificial intelligence (AI) is a branch of computer science that focuses on creating systems capable of performing tasks that typically require human intelligence. These systems can analyze data, learn from it, reason through information, and make decisions based on their findings. AI encompasses a wide range of technologies and methodologies, including machine learning (ML), natural
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From 0 leads to 10+ meetings a week, my disturbingly simple process.
From Zero Leads to Over Ten Meetings Weekly: A Simple Yet Effective ApproachAchieving consistent client meetings and generating qualified leads doesn’t necessarily require complex tactics, large advertising budgets, or years of experience. In this article, I’ll share my proven, straightforward marketing and sales strategy that transformed my business from having no leads to securing over
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Where do I take my marketing career from here? Looking for guidance on future proofing (MA + AI)
Strategic Career Advancement in Marketing: Preparing for a Remote and Tech-Forward FutureAs the marketing landscape continues to evolve rapidly, professionals are often faced with the challenge of navigating their career trajectories amid emerging technologies and shifting industry demands. With nearly a decade of experience under your belt—primarily as a generalist with a recent focus on
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I think it’s a fact, AI will replace traffickers, at least when it comes to creating campaigns. How should traffickers evolve?
The Future of Digital Marketing Campaigns: How AI Will Transform the Role of TraffickersIn recent months, the rapid advancement of artificial intelligence (AI) technologies has begun to reshape various facets of digital marketing, particularly in the realm of advertising campaign management. Emerging AI tools now demonstrate the capability to autonomously structure comprehensive campaigns and develop
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Conversations with fellow marketers vs non marketers
Understanding the Dynamics of Cross-Disciplinary Perceptions in the Marketing ProfessionIn the diverse landscape of professional fields, perceptions and biases often shape the way individuals from different disciplines view each other. A recurring theme observed among marketing professionals is the varying degree of recognition—or skepticism—they encounter when engaging with colleagues outside their domain compared to interactions