Recent Blog
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Unified marketing measurement – the single shift that turns marketing from defensive to decisive
Unified Marketing Measurement: The Critical Shift from Reactive to Strategic Decision-MakingIn recent years, my experience collaborating with various clients has revealed a recurring challenge: while organizations desire transparency and clarity in their marketing efforts, very few possess a single, reliable source of truth. Instead, marketing teams often find themselves navigating a fragmented landscape of data
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Has anyone from the Paid Search/Paid Media/SEM/Paid Campaign Management side moved over to being a Marketing Analyst? How did you position your resume? How did you successfully move over?
Transforming Your Paid Media Expertise into a Data-Driven Marketing Analysis Role: A Strategic GuideNavigating a career transition from paid search and social campaign management to a marketing analyst position can be a rewarding endeavor. Professionals with extensive experience in paid media often possess a wealth of skills that are highly transferable to data analysis and
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What skills are the most in demand in marketing right now?
Navigating the Most In-Demand Skills in Modern Marketing: A Guide for Aspiring ProfessionalsEmbarking on a career in marketing can be both exciting and overwhelming, especially given the rapidly evolving digital landscape. If you’re eager to establish yourself as a valuable asset in this field, understanding which skills are currently most sought after by employers and
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Making video edits and overlays in non-social apps. Any evidence they harm reach?
Assessing the Impact of Video Editing Tools on Social Media Reach: Does Using Non-Social Apps Affect Engagement?In the rapidly evolving landscape of social media marketing, content creators and brands are constantly seeking ways to optimize their reach and engagement. One common point of discussion revolves around the tools and platforms used to produce and edit
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What was your strategy for handling your initial cold calls?
Approaching my initial cold calls required a strategic blend of preparation and practice to build confidence and improve my communication skills. First, I thoroughly researched potential clients to understand their business and needs, which helped me tailor my pitch accordingly. I wrote a concise and compelling script as a guide, ensuring that I focused on
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Are there any UI libraries specifically tailored or most suitable for compact, narrow interfaces, resembling the sidebars found in tools like Figma, Webflow, or Photoshop?
When designing for compact or narrow interfaces, such as sidebars seen in Figma, Webflow, or Photoshop, it is important to choose a UI library that emphasizes efficient use of space and provides components optimized for density. Some libraries known for their suitability in such scenarios include: Blueprint: Developed by Palantir, Blueprint is a React-based UI
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Job Offer for Non-Marketing Role but worried about Long Term
Navigating Career Transitions: Assessing Non-Marketing Job Offers and Long-Term ImplicationsCareer transitions can often present complex decisions, especially when the new opportunity diverges from your previous field. Recently, a professional shared their experience of losing a marketing position and facing the challenge of evaluating a new job offer that is not primarily marketing-oriented. This scenario highlights
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Thinking of doing a distance MBA in Digital Marketing. Worth it or waste of money?
Evaluating the Value of a Distance MBA in Digital Marketing: Is It a Worthwhile Investment?In today’s rapidly evolving digital landscape, professionals striving to enhance their expertise often consider further education as a pathway to career advancement. For individuals already immersed in the digital marketing sector, especially those specializing in Search Engine Optimization (SEO), the question
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Lack of marketing strategy contributing to my baldness.
Maximizing Marketing Efficiency in Real Estate: Overcoming Conversion ChallengesIn the highly competitive real estate market, effective marketing strategies are crucial to attracting and converting prospective tenants or buyers. However, even with substantial lead generation efforts, many teams face the challenge of translating interest into signings. This article explores key insights into addressing marketing inefficiencies and