Recent Blog
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Struggling to scale campaign for saree brand — need advice on ROAS & Advantage+
Optimizing Campaign Scaling for Premium Saree Brand: Enhancing ROAS with Effective Strategies In the competitive world of e-commerce, particularly within the Indian fashion segment, achieving sustainable growth while maintaining profitability is a common challenge. Currently, I am working with a client who specializes in high-end sarees priced between ₹3000 and ₹5000. Our primary objective is…
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Are Coca-Cola ads for lonely people or for social people?
Understanding Coca-Cola’s Advertising Strategies: Are They Targeted Toward Social or Lonely Consumers? Advertising plays a crucial role in shaping consumer perceptions and driving product sales. One common approach employed by global brands like Coca-Cola is occasion-based marketing—an advertising strategy that associates the product with specific moments or situations. By linking Coca-Cola to social gatherings, celebrations,…
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How do you optimize your Meta campaigns? Any tips, best practices, experiences etc etc
Optimizing Meta Campaigns: Best Practices and Strategies for Performance Marketers As a performance marketing professional navigating the evolving landscape of digital advertising, refining your approach to Meta (Facebook and Instagram) campaigns is essential—especially when transitioning between different business models. Whether you’re new to paid social or seeking to sharpen your existing strategies, understanding effective optimization…
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What data should I be collecting? Newspaper Advertising.
Optimizing Data Collection for Local Newspaper Advertising: Key Strategies for Success In the competitive world of local newspaper advertising, understanding and leveraging the right data is crucial for growth and effective marketing. Small newspapers often rely on basic tools like QuickBooks and Excel to manage ad sales and billing, but as your business evolves, expanding…
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Question for those that went corp to contract/consulting…proposals and timelines?
Approaching Contract Proposals for small business Marketing: Best Practices and Key Considerations Transitioning from a corporate career to freelance consulting or contract work for small businesses presents unique challenges and opportunities. One crucial aspect of this transition is effectively communicating your scope, deliverables, and pricing to clients, ensuring clarity and mutual understanding. In this article,…
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How would you define artificial intelligence (AI)?
Artificial Intelligence (AI) refers to the development of computer systems or programs that can perform tasks typically requiring human intelligence. These tasks include reasoning, learning, problem-solving, perception, language understanding, and more. AI encompasses a variety of subfields, including Machine Learning, where algorithms improve their performance based on historical data; natural language processing, which enables machines…
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when the numbers start killing the creativity (rant)
The Impact of Metrics on Creativity in Marketing: A Personal Reflection Marketing has always been a field driven by creativity, storytelling, and innovative thinking. Many professionals, including myself, entered the industry fueled by a passion for crafting compelling campaigns, discovering fresh angles, and creating meaningful connections with audiences. There’s a unique thrill that comes from…
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Marketing from Europe for US, how do you make it work?
Navigating Cross-Continental Marketing: Strategies for Successfully Collaborating with U.S. Companies from Europe In today’s interconnected digital landscape, geographic boundaries are increasingly blurred—especially in the realm of marketing. Professionals based in Europe often find themselves working with U.S.-based companies, offering opportunities to diversify portfolios and expand influence across markets. However, this dynamic also presents unique challenges…
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Medical ads with famous people who aren’t patients
The Controversy Behind Celebrity Endorsements in Healthcare Advertising In the world of healthcare marketing, striking the right balance between effective messaging and ethical responsibility is paramount. Recently, a common trend has surfaced: advertisements featuring well-known public figures who are explicitly stated not to be patients. While these ads can capture attention, they also raise important…