Recent Blog
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Is it smarter to test on ‘virtual customers’ before running A/B tests?
Evaluating the Use of AI-Generated Virtual Audiences Before Conducting A/B Testing In the realm of digital marketing and conversion optimization, effective audience testing is crucial for refining messaging, creatives, and overall campaign strategies. Recently, innovative AI tools that simulate target audiences—often referred to as “virtual customers” or “customer clones”—have emerged as potential pre-testing resources. These…
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What are the boundaries of your job responsibilities?
The boundaries of a job can be delineated by several factors, including the job description, the expectations set by supervisors or your organization, and the individual’s professional goals. Typically, jobs are defined by specific tasks, projects, or areas of responsibility outlined in a job description, which serves as a guideline for the duties and expectations…
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How can we enhance the loading speed of our website?
Improving the page speed of your website is crucial for providing a better user experience and can also positively impact your search engine rankings. Here are several strategies to enhance loading times: Optimize Images: Use appropriate formats (like JPEG for photos and PNG for graphics), and compress images to reduce their file size without losing…
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The mistake that made my client $20,000 in one email
How a Simple Apology Email Earned My Client $20,000 in Revenue In the world of email marketing, even seasoned professionals encounter missteps. With over a decade of experience under my belt, I’ve learned that mistakes are inevitable—but they can also serve as opportunities. Last year, I had the privilege of working with a prominent dried…
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LinkedIn creators: How do you decide which followers to engage with?
Optimizing Engagement Strategies for LinkedIn Content Creators: How to Identify Valuable Followers As a content creator on LinkedIn with over two and a half years of experience and a following exceeding 60,000, building genuine connections while managing your time effectively can be challenging. Many creators grapple with the question: How do I determine which followers…
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marketing feels like an endless chase of leads, and I’m tired
The Endless Chase: Navigating the Realities of B2B Marketing For nearly a decade, I’ve dedicated myself to B2B marketing—a field driven by innovation, storytelling, and strategic market positioning. Yet, over the years, a recurring pattern has begun to overshadow these aspects: the relentless pursuit of leads. The Perpetual Cycle of Lead Generation Every month, marketing…
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What is your understanding of artificial intelligence (AI)?
Artificial intelligence (AI) refers to the simulation of human intelligence processes by computer systems. It encompasses a range of technologies that enable machines to perform tasks that typically require human intellect, such as understanding natural language, recognizing patterns, solving problems, and making decisions. AI can be categorized into various types, including: Narrow AI: Also known…
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Need advice on which skill to focus on to make serious money (ready to invest 3600 hours )
Optimizing Your Future: Choosing the Right Skillset for Long-Term Financial Success Embarking on a journey to develop a highly profitable skill can be a game-changer in today’s rapidly evolving job market. If you’re willing to dedicate approximately 3,600 hours—roughly a year—and commit to an intensive learning process, selecting the right area of expertise is crucial…
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What were your new additions to your marketing stack in 2025? Especially since AI has changed the game so much for us!
Revolutionizing Marketing Strategies in 2025: Key Additions to Your Tech Stack in the Age of AI The year 2025 has undeniably marked a pivotal shift in the marketing landscape. As artificial intelligence, automation, and sophisticated targeting techniques continue to evolve, marketers are experiencing unprecedented changes in how they engage audiences and optimize campaigns. Staying ahead…