Recent Blog
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Why do people and brands not use the comments as the insights?
Unlocking Valuable Insights: The Hidden Power of Comments and Conversations in Business Strategy For nearly two decades, marketers and brands have recognized the importance of social interactions beyond traditional metrics. Yet, despite this long-standing understanding, many still overlook a crucial resource: the insights embedded within comments and online conversations. Comments—whether on your own platforms, competitors’…
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Is AI killing creativity in marketing — or just changing what creativity looks like?
Is Artificial Intelligence Diminishing Creativity in Marketing, or Transforming Its Expression? The advent of advanced AI tools like ChatGPT, Midjourney, and Runway has ushered in a new era for marketing professionals. Recent experiences demonstrate that these technologies can significantly enhance productivity, streamlining the development of campaign concepts and creative assets. However, alongside these benefits, many…
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At what point does your job truly conclude?
The boundaries of where a job concludes can vary widely depending on several factors such as the nature of the work, organizational expectations, and personal work habits. Traditionally, a job might end when you complete your designated work hours or when specific tasks or projects are finished for the day. However, in today’s connected world,…
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Is GoDaddy hosting a website?
GoDaddy is primarily known as a web hosting and domain registration company. If you’re inquiring about whether GoDaddy offers a holding page or basic site service, the answer is yes. They provide several services for individuals and businesses looking to establish an online presence. One of these services includes domain parking, which is essentially a…
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Q: What would you like to see done differently next year in pharma advertising?
Enhancing the Future of Pharma Advertising: Insights and Opportunities for 2024 As the pharmaceutical industry continues to evolve amidst rapid technological advancements and shifting consumer expectations, advertising strategies must adapt to stay effective and compliant. To better inform upcoming campaigns and initiatives, it is valuable to gather candid perspectives from industry professionals, marketers, healthcare providers,…
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Best email marketing provider for UK research peptide company ‘High Risk’
Choosing the Optimal Email Marketing Platform for a UK-Based Research Peptide Company In the competitive landscape of UK-based research peptide companies, establishing an effective and compliant email marketing strategy is essential for engaging your audience and promoting your products. If you’re seeking a straightforward solution to implement basic email collection features—such as pop-ups offering discounts…
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Anyone who is actually combining phone calls and emails for cold calls successfully?
Effective Strategies for Integrating Phone and Email Outreach in Cold Prospecting As a marketing professional representing a footwear brand, I’ve been reflecting on the evolving landscape of outreach methods, particularly the role of cold calling in conjunction with email marketing. While traditional cold calling often yields limited results when executed randomly, I’ve observed a notable…
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What is your understanding of artificial intelligence (AI)?
Artificial intelligence (AI) refers to the simulation of human intelligence processes by machines, particularly computer systems. These processes include learning, reasoning, problem-solving, perception, and language understanding. AI can be categorized into two main types: narrow AI, which is designed for specific tasks (such as voice recognition, image analysis, or playing chess), and general AI, which…
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Trying something: biweekly peer group for senior marketers who are tired of figuring everything out alone
Launching a Supportive Peer Group for Senior Marketers: A Biweekly Initiative to Bridge the Loneliness of Leadership In the dynamic world of marketing, reaching senior levels often means navigating a landscape that can be surprisingly isolating. With over 15 years of experience leading marketing functions across B2B SaaS, eCommerce, and technology sectors, I’ve come to…