Recent Blog
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How would you define artificial intelligence (AI)?
Artificial intelligence (AI) refers to the field of computer science focused on creating systems or machines that can perform tasks typically requiring human intelligence. These tasks include learning from experience (machine learning), understanding natural language, recognizing patterns, solving problems, and making decisions. AI encompasses various subfields, such as machine learning, where algorithms analyze data and
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Is it just me or does Conversion’s A/B testing feel like guesswork sometimes?
Evaluating Conversion’s A/B Testing Capabilities: Are We Relying Too Much on Guesswork?In the realm of digital marketing and website optimization, A/B testing remains a cornerstone strategy for data-driven decision-making. Recently, I’ve been evaluating Conversion, a popular tool touted for its focus on facilitating these experiments. However, as I’ve delved deeper into its functionalities, certain concerns
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These beginner mistake are keeping you under 1000 views
Unlocking YouTube Growth: Common Beginner Mistakes That Keep Your Videos Under 1,000 ViewsAre you frustrated by the slow growth of your YouTube channel? Believe it or not, many creators blame the platform’s algorithm for their lack of visibility. However, the core issues often lie within your content itself. Ignoring fundamental video fundamentals can severely limit
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Over the past two weeks, I’ve been working on Black Friday pre-launch campaigns in North America and encountered a rather unusual situation. I’m wondering if I’m the only one experiencing this.
Navigating Unexpected Audience Shifts During Black Friday Campaigns: Insights and Best PracticesAs digital marketers gear up for the crucial Black Friday shopping season, optimizing ad campaigns becomes more important than ever. However, even well-established strategies can encounter unforeseen issues. Recently, during a pre-launch campaign phase targeting North American audiences, some advertisers have reported perplexing anomalies
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Anyone here joined TikTok Creator/Explore Program from outside the US? Need advice!
Navigating the TikTok Creator/Explore Program from Outside the United States: Expert Tips and Best PracticesAs TikTok continues to expand its platform and creator monetization opportunities, many content creators worldwide are eager to participate in programs like the TikTok Creator Fund and Explore Program. However, eligibility criteria, particularly geographic restrictions, can pose challenges for creators based
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The simple paid ads funnel that is booking us hundreds of calls every month
Effective and Streamlined Paid Advertising Funnel Driving Hundreds of Calls MonthlyIn the world of digital marketing, it’s easy to fall into the trap of overcomplicating paid advertising strategies. However, simplicity often outperforms complexity when it comes to consistent lead generation. Today, I want to share a straightforward paid ads funnel that has been consistently delivering
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Do influencers actually open cold emails, or is it a waste of time?
Do Influencers Read Cold Emails? An Honest Look at Outreach Strategies in 2025In the ever-evolving landscape of influencer marketing, brands and agencies are continually seeking the most effective ways to connect with content creators. A common question persists: Do influencers—whether micro, mid-tier, or macro—actually read and respond to cold emails? Understanding this can significantly impact
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AI Paid Search Advertising in Google AI Overviews is LIVE!!!
Google AI Overviews Introduces Paid Search Advertising: A New Era in Digital MarketingThe digital marketing landscape is continually evolving, and recent developments signal a significant shift with the introduction of paid search advertising within Google AI Overviews. This innovative feature has garnered attention from industry experts and marketers alike, marking a promising advancement in the
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Impressive or creepy? What’s going on with this linkedin marketing?
Analyzing Personalized LinkedIn Advertising: Impressive Innovation or Privacy Concern?In today’s digital marketing landscape, personalized advertising has become a standard practice, harnessing data to deliver targeted content to users. Recently, a LinkedIn user encountered an intriguing promoted post that raises questions about the ethics and technology behind such campaigns.The user shared an image of a LinkedIn