Recent Blog
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I don’t think people buy because they trust you anymore
The Evolution of Consumer Confidence: Trust Versus Risk Management in Modern Purchasing In today’s dynamic market landscape, the traditional notion of trust between consumers and brands is undergoing a profound transformation. Historically, consumers purchased products and services primarily based on their belief in a brand’s integrity and reliability. However, recent observations suggest that this foundational…
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Struggling to scale campaign for saree brand — need advice on ROAS & Advantage+
Optimizing Campaign Performance for Premium Saree Brand: Strategies for Scaling While Maintaining ROAS In the realm of digital advertising, managing a successful campaign for a premium saree brand presents unique challenges—particularly when aiming to scale efforts without compromising return on ad spend (ROAS). This article delves into key considerations and strategic approaches to help brands…
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What’s the best way to find B2B leads on your own?
Strategizing Effective Methods to Find Warm B2B Leads Independently In today’s fast-paced digital landscape, businesses often rely heavily on online platforms to generate B2B leads. However, many entrepreneurs and sales professionals seek alternative, more personalized approaches to uncover warm leads without solely depending on paid lists or digital outreach through channels like LinkedIn. This article…
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I’m so bored of seeing the doom and gloom, fear mongering, posts about jobs, what’s your marketing win recently or what makes you tick
Navigating the Current Climate in Marketing: Advocating for Positivity and Resilience In recent months, I’ve noticed a recurring theme across many discussions within the marketing community: a significant prevalence of pessimism, fear-based narratives, and a focus on challenges rather than successes. While it’s understandable that current economic uncertainties and personal hardships—such as delayed payments, job…
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everyone wants fast results, nobody wants slow progress.
The Power of Consistency: Why Slow Progress Often Leads to Sustainable Success In today’s instant gratification culture, the desire for rapid results often overshadows the value of steady, incremental progress. Many individuals seek quick wins and immediate gratification, but the reality is that meaningful achievements typically stem from consistent effort over time. While it’s tempting…
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Is this a serious matter for us?
Answering whether we are serious depends on the context. If you are asking about a conversation, agreement, or decision being discussed, seriousness denotes commitment, importance, and intention to follow through with any implications or responsibilities involved. To determine seriousness, consider examining the tone and language used, as well as any prior actions or commitments that…
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I haven’t done freelance or side gigs for some time. What is the current standard hourly rate?
The hourly rate for freelance or side work can vary significantly depending on several factors such as the industry, experience level, location, and specific skills required. However, here are some general guidelines: Industry: Different industries have different market rates. For example, web development, graphic design, and consulting typically command higher rates than tasks like basic…
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All SMM tools seem to suck, which ones are actually worth getting?
Choosing the Right Social Media Management Tools: A Guide to Finding Quality Solutions Navigating the landscape of social media management (SMM) tools can be a daunting task for agencies seeking reliable, cost-effective, and feature-rich platforms. Recently, my agency encountered significant challenges with popular options, prompting us to reevaluate our selection criteria and explore better alternatives.…
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New Head Of Marketing is not supporting my team, and it’s really concerning
Navigating Leadership Changes: Ensuring Team Stability Amid Organizational Transitions In any dynamic work environment, leadership transitions can pose significant challenges, especially when they impact team morale and productivity. This article explores the scenario of a dedicated internal team facing hurdles due to a new head of marketing’s disengagement, and offers insights on how to navigate…