Recent Blog
-
Throwaway: Instagrams entire future depends on automation (I saw it firsthand)
Understanding Instagram’s Future: An Inside Look at Automation and Strategic Direction In the rapidly evolving landscape of social media, understanding the underlying strategies of platforms like Instagram can provide valuable insights for brands, creators, and marketers alike. Drawing from insider knowledge gained during my tenure on Meta’s mergers and acquisitions team, I aim to shed…
-
What’s the most effective way you get raw, honest responses from people?
Unlocking Genuine Feedback: Strategies for Eliciting Honest Responses from Your Audience In the world of product development and online business, gathering authentic insights from your target audience is invaluable. While quantitative data can tell you what’s happening, truly understanding why requires honest, candid feedback from real users. But how can creators and entrepreneurs effectively encourage…
-
Fake marketing = hype. real marketing = consistency.
The Power of Consistent Marketing: Why Authenticity Trumps Hype In today’s fast-paced digital landscape, the term “marketing” often conjures images of flashy campaigns, viral trends, and attention-grabbing stunts. However, there’s a significant distinction between genuine marketing efforts and superficial hype. Understanding this difference can be the key to building a sustainable and trustworthy brand. The…
-
Any Web Devs here? What’s your stack or preferred CMS?
Exploring Web Development: Common Tech Stacks and Best Practices for Marketers Transitioning to Development In the dynamic landscape of Digital Marketing and web development, professionals often seek to diversify their skill sets to better serve clients and enhance their projects. For marketers considering venturing into web development, understanding the prevalent technology stacks and content management…
-
Best way to check hundreds of emails fast before a campaign?
Effective Strategies for Rapid Email List Verification Before B2B Outreach Campaigns Launching a successful B2B email outreach campaign requires meticulous preparation, particularly when it comes to verifying the quality of your contact list. Ensuring that your email addresses are valid is crucial to minimize bounce rates and safeguard your sender reputation. This article explores efficient…
-
How can we define artificial intelligence (AI)?
Artificial Intelligence (AI) refers to the branch of computer science that focuses on creating machines and software capable of performing tasks that typically require human intelligence. These tasks include problem-solving, understanding natural language, recognizing patterns, learning from experience, and making decisions. AI systems can be classified into two main categories: narrow AI, which is designed…
-
Sales organization doesn’t believe marketing generation
Understanding the Alignment Between Marketing and Sales in Lead Generation: A Common Challenge In the realm of B2B software sales, the dynamic between marketing and sales teams often sparks ongoing discussions—particularly when it comes to attributing lead generation and opportunity creation. This issue isn’t unique to any one organization; many companies grapple with defining the…
-
Fellow marketer seeking advice – confused and need your help!
Enhancing Marketing Messaging for Innovative Human Behavior Technology: A Call for Expert Insights As a marketer who has recently transitioned into a CEO role, I am currently navigating the complexities of refining our marketing strategy for an innovative product idea. I am reaching out to the professional community for guidance on an ongoing challenge I…
-
In House Head of Marketing – Early 30s – What are you doing now ?
Career Insights: Navigating the Path to Senior Marketing Leadership As professionals in the marketing industry, many of us find ourselves at an important career crossroads—balancing stability with the desire for growth. If you’re currently working in an in-house marketing role, perhaps in a managerial position, you might find yourself pondering the future trajectory of your…