Recent Blog
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Agency Owner wants me to close deals with no written agreement between us
Title: Navigating Unwritten Agreements in Business Representation: Best Practices and Considerations In the world of sales and business development, building successful partnerships often requires clear communication and formalized agreements. However, there are situations where negotiations occur with minimal documentation, which can lead to uncertainties and risks for both parties. Here, we explore key considerations and…
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How do you perceive the future of web design for small businesses?
The future of web design for small businesses is bright, with several exciting trends and technologies set to redefine the landscape. As technologies and customer expectations evolve, small businesses will need to adapt to stay competitive. Here are a few key trends and considerations for small business web design moving forward: Responsive and Mobile-First Design:…
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What steps can I take to develop a strong personal brand as a web developer to facilitate job searches in my 40s and 50s?
Building a personal brand as a web developer is crucial for maintaining relevance and attractiveness in the job market over time. Here are comprehensive steps to strengthen your brand: Define Your Unique Value Proposition (UVP): Determine what sets you apart as a web developer. This could be a specific expertise like front-end development, UX design,…
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I’m so sick of the lead magnets and email funnels – do they still work?
The Decline of Lead Magnets and Email Funnels: Are They Still Effective? In the rapidly evolving landscape of digital marketing, many consumers are experiencing fatigue with traditional lead generation tactics such as lead magnets and email funnels. A common sentiment is that these strategies often feel intrusive, overwhelming, and ultimately ineffective in establishing genuine relationships…
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How do you test a landing page effectively before spending on paid traffic?
How to Effectively Test Your Landing Page Before Investing in Paid Traffic Launching a new product or service often begins with creating a compelling landing page to capture the interest of potential customers. However, before allocating substantial budgets to paid advertising, it’s crucial to validate whether your landing page effectively communicates your message and guides…
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Require callers to press 1 to transfer – a way to prevent spam?
Implementing Call Transfer Confirmation: A Strategy to Reduce Spam Calls In today’s digital environment, businesses often rely on dedicated phone lines for marketing campaigns, customer support, or sales outreach. However, an increasingly common challenge is the influx of unwanted spam calls, which can disrupt operations and diminish customer experience. This article explores a practical approach—requiring…
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Looking for the best programmatic platforms or agencies for Forex marketing (regulated broker)
Exploring Programmatic Advertising Solutions for Regulated Forex Brokers: A Guide to Top Platforms and Agencies In the highly competitive realm of online forex trading, a robust and targeted marketing strategy is essential for reaching prospective traders and establishing a reputable brand presence. For regulated forex brokers seeking to diversify their advertising efforts beyond traditional channels…
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Parallels with SEO 15 years ago and Reddit link building in 2025
Understanding the Future of Reddit Link Building and Its Parallels to SEO 15 Years Ago In recent months, there’s been a surge of interest in leveraging Reddit for search engine optimization (SEO) and, more recently, for influencing large language models (LLMs) like GPT. Many agencies and companies have jumped on the bandwagon, offering Reddit link…
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Any restrictions to offering free Amazon gift cards with purchase?
Understanding the Regulations Surrounding Promotional Gift Card Offers with Purchases Launching promotional campaigns that include offering free gift cards can be an effective strategy to boost sales and attract new customers. However, it’s essential for businesses to understand the legal and platform-specific restrictions associated with such promotions to ensure compliance and avoid potential pitfalls. Implementing…