Recent Blog
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Utilize secondary Google Ads conversions to optimize the algorithm
Maximizing Google Ads Performance: Leveraging Secondary Conversions for Better Optimization In the dynamic world of Digital Marketing, achieving optimal campaign performance requires nuanced strategies. One common challenge faced by marketers is ensuring that Google Ads campaigns learn and optimize effectively, especially when relying heavily on a single conversion action—most often, the purchase. Relying solely on…
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Digital Marketing attribution – discrepancy between GA4 and Meta/Google analytics
Understanding Discrepancies Between GA4 and Meta/Google Analytics in Digital Marketing Attribution In the world of Digital Marketing, accurately measuring return on ad spend (ROAS) is critical, especially when your business faces scrutiny over each dollar spent. For medium-sized retailers with premium products, such as a handbag retailer generating approximately $50 million annually, understanding the true…
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3 Quick Wins to Boost Early-Stage Marketing (Free Feedback Thread)
Three Fast-Track Strategies to Accelerate Early-Stage startup Marketing In the competitive landscape of startup growth, establishing a strong marketing foundation early on is crucial. Whether you’re just beginning to run paid campaigns or refining your organic outreach, implementing quick, impactful strategies can significantly enhance your results. As a marketing consultant specializing in both paid and…
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How do you handle clients who want “just a simple website” but then ask for complex features?
Managing Client Expectations: Navigating Scope Creep in Web Development Projects In the web development industry, it’s common to encounter clients who initially request a “simple website” — typically a five-page site with a straightforward design — but later express interest in more complex functionalities. This scenario often leads to scope creep, where the project’s requirements…
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Webinar Alert – Google’s AI Overviews: Implications for Your Business
Upcoming Webinar: Navigating Google’s AI Overviews and Their Impact on Your Business In the rapidly evolving landscape of Digital Marketing, understanding how Artificial Intelligence (AI) is transforming search engine results is crucial for maintaining and enhancing your brand’s online visibility. On Thursday, August 14th, we invite you to join an insightful live webinar titled “Google’s…
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Increased conversions to 18%, generating $2,800/month from 80 users
Optimizing User Engagement: How Personalization Boosted Conversion Rates to 18% and Increased Monthly Revenue In the competitive landscape of Digital Marketing, simply driving traffic to your landing pages is not enough — understanding and influencing user behavior after the click is essential for maximizing conversions and revenue. Recent efforts to enhance our user onboarding process…
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Offering LinkedIn Growth for Startups & VCs (5k+ Engaged Followers)
Elevate Your Startup’s Visibility with Expert LinkedIn Growth Strategies In today’s competitive business landscape, establishing a strong presence on LinkedIn is essential for startups and venture capital firms aiming to attract investors, partners, and clients. As a seasoned professional in LinkedIn brand development, I specialize in enhancing visibility and authority for B2B organizations through targeted…
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Are you still successful in promoting dating products? If so, what advice would you give to those just starting out?
Maximizing Success in Promoting Dating Products: Expert Insights for Beginners Embarking on a journey to promote dating products can be both exciting and challenging. For those who have already found success, sharing strategies can help newcomers navigate their initial stages more effectively. Here, we delve into essential tips to accelerate your progress and avoid common…
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Already have food photos? How I turn old shots into a month of pro social posts (from a former restaurant owner & social media manager)
Maximize Your Food Photography: A Proven Strategy for Consistent, Professional Social Media Content In the dynamic world of hospitality and food service, maintaining a strong social media presence is vital for attracting new customers and engaging your existing audience. However, frequent professional photoshoots can be costly and time-consuming. Fortunately, if you already possess a library…