Recent Blog
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What’s your biggest challenge with client contact data?
Understanding the Common Challenges in Managing Client Contact Data: Insights for Marketers Effective marketing campaigns hinge on accurate and well-organized client contact data. However, many marketers frequently encounter obstacles that can make maintaining and utilizing this data a frustrating and time-consuming task. The Persistent Challenge of Client Data Management One of the most common pain…
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Career in marketing(Brand Manager) vs Finance(Portfolio management)? Which is better in terms of WLB,Pay, Threat of AI etc
Choosing Between a Career in Marketing (Brand Management) and Finance (Portfolio Management): A Comparative Analysis of Work-Life Balance, Compensation, and Future Outlook When considering a career path, many professionals face a pivotal decision: Should they pursue marketing, specifically brand management, or venture into finance, such as portfolio management? Both fields offer unique opportunities and challenges,…
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Is the future of Digital marketing secure ? Or should I change my career line
Evaluating the Future of Digital Marketing Careers: Is It a Viable Path for Aspiring Professionals? In today’s rapidly evolving technological landscape, many professionals find themselves questioning the stability and future prospects of their chosen career paths. One such profession under the spotlight is Digital Marketing, a field that has gained significant prominence in the digital…
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Do Meta Ads Actually Work If You’re Just Starting Out?
Understanding the Effectiveness of Meta Ads for Beginners: A Guide for New Advertisers In the realm of Digital Marketing, Meta Ads (formerly Facebook Ads) have established themselves as a powerful tool for reaching targeted audiences and driving business growth. For entrepreneurs and service providers considering their first venture into paid advertising, understanding how to effectively…
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I want to create SEO Case studies from my existing clients… Should I mention their name and post their performance (GSC)?
Creating Impactful SEO Case Studies: Best Practices for Showcasing Client Successes In the competitive world of Digital Marketing, showcasing your expertise through detailed case studies can be a powerful way to attract new clients and establish credibility. However, when it comes to sharing client results publicly, especially on platforms like LinkedIn, Reddit, or your own…
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People will hate AI UGC. They will say it is not working, but why is it working for me?
Understanding the Reality of AI-Generated User-Generated Content (UGC): Why Some Find Success While Others Don’t In recent months, discussions surrounding AI-generated user-generated content (UGC) have become increasingly prevalent across various online communities. Many users express skepticism, claiming that AI-crafted UGC doesn’t deliver meaningful results or that it’s of inferior quality. They often argue that AI…
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What are you using to centralize ad spend reports from different ad platforms?
Effective Strategies for Centralizing Ad Spend Reports Across Multiple Platforms In today’s digital advertising landscape, managing and analyzing ad spend across various platforms can be a complex and time-consuming task. Many marketing professionals seek streamlined solutions to consolidate data into a single, coherent view, enabling more informed decision-making and efficient reporting. Current Approaches to Ad…
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Quick audit on an insurance account – here’s what I found
Optimizing Your Google Ads Strategy: Key Insights from a Recent Account Audit Effective digital advertising requires meticulous setup and ongoing refinement. Recently, I conducted a comprehensive audit of a Google Ads account for a commercial insurance lead generation campaign. Here, I share crucial findings and recommendations that could be valuable for marketers aiming to improve…
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Every single interview question I was asked while changing my job.
Comprehensive Insights into Tech Job Interviews: A Developer’s Personal Experience and Practical Tips Embarking on a career transition within the tech industry can be an intimidating journey, especially with the myriad of interview formats and questions that candidates encounter. Drawing from years of development experience and recent job applications in London, I want to share…