Recent Blog
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How I (a dev) am using a single AI tool to help my family’s fashion brand generate ~$8k/week in sales from organic TikTok.
Leveraging AI to Scale Organic TikTok Sales: A Case Study from a Family Fashion Brand In the rapidly evolving digital marketplace, small and medium-sized businesses are constantly seeking innovative strategies to boost sales and brand visibility. Recently, I embarked on a journey that transformed my family’s women’s fashion brand’s online presence and revenue, leveraging a…
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What AI tools really get the job done with great results?
Evaluating the Most Effective AI Tools for Professional Work: A Guide to Achieving Real Results In recent years, the landscape of Artificial Intelligence has expanded rapidly, with a multitude of AI tools emerging across various industries. While this growth offers exciting possibilities for enhancing productivity and creativity, it also presents a challenge: discerning which tools…
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Best way to source quality leads for a small creative agency?
Optimizing Lead Generation Strategies for Small Creative Agencies: A Comprehensive Guide Introduction In today’s competitive landscape, small creative agencies must go beyond organic word-of-mouth to establish a robust sales pipeline. As many agencies seek systematic methods to attract high-quality leads, understanding the most effective tools and approaches becomes crucial. This article examines strategic options for…
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How dirty data destroyed our SMS campaign ROI (and how we fixed it)
The Hidden Cost of Dirty Data: How It Ruined Our SMS Campaign ROI—and How We Recovered In the fast-paced world of e-commerce, performance marketing campaigns can make or break your quarterly results. Recently, our team launched a high-stakes SMS marketing initiative, targeting a list of 50,000 opt-in customers, armed with a $12,000 budget and industry…
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AI keeps screwing up my client’s brand assets in ad creatives
Overcoming Challenges in Maintaining Brand Consistency During AI-Generated Ad Creative Production In the rapidly evolving landscape of digital advertising, leveraging Artificial Intelligence (AI) to streamline creative processes has become increasingly common. However, many agencies and freelancers are discovering significant challenges related to maintaining brand integrity when using AI tools for generating ad assets. The Dilemma…
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Question to influencer marketers. What is your strategy for finding creators for your campaign?
Effective Strategies for Sourcing Influencers: Insights and Best Practices In the rapidly evolving world of influencer marketing, identifying the right creators for your campaigns is crucial to achieving impactful results. With extensive experience spanning large influencer agencies, freelance consulting, and currently managing a boutique influencer agency, I’ve gathered diverse perspectives on how brands and marketers…
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Is it possible to transition from Media Planner to Paid Social?
Exploring a Career Transition from Media Planning to Paid Social Media: Is It Feasible? Many marketing professionals find themselves contemplating a shift in their career paths, especially when current roles no longer inspire growth or fulfillment. If you’re a media planner considering a move into paid social media, you’re not alone. This article explores the…
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Need feedback, building a N8n competitor-analysis workflow for LinkedIn (agencies can use this for clients)
Enhancing Competitive Analysis on LinkedIn: Developing a Workflow for Agencies In the rapidly evolving landscape of Digital Marketing, agencies constantly seek efficient methods to analyze and leverage their clients’ competition. Recently, I dedicated extensive hours to developing a workflow designed to automate competitor analysis on LinkedIn—aimed at providing agencies with a practical, real-world tool to…
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Free AI Prompt: Treat Your Social Media Influence Like Currency
Unlocking the Hidden Economy of Social Influence: A Strategic Approach to Social Media Currency In today’s interconnected world, social interactions are more than casual exchanges—they are sophisticated financial transactions operating within an invisible economy. Every comment, like, and share can be viewed as an investment in your social capital, which functions much like currency in…