Recent Blog
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How do you document A/B tests, and would a better way help?
Enhancing A/B Test Documentation: Is There a Better Way? Effective A/B testing is integral to optimizing website performance and user experience. However, one common challenge faced by practitioners is maintaining comprehensive, organized documentation of these experiments. Often, test records end up scattered across various platforms, spreadsheets, or even just personal notes, making it difficult to…
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Question: Ad spend budget not being spent by google ads or Apple search ads – why?
Understanding Underspending in Google and Apple Search Ads: Causes and Strategies If you manage digital advertising campaigns on platforms such as Google Ads and Apple Search Ads, you’ve likely encountered a situation where your allocated budgets remain largely unspent before the month ends. This phenomenon can be perplexing, especially when your campaigns are actively running…
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What are some useful tips for creating user-friendly websites for small local businesses?
Creating user-friendly websites for small local businesses requires a focus on simplicity, accessibility, and engagement. Here are some detailed tips to help craft a website that meets these needs: Responsive Design: Ensure your website is mobile-friendly. Many local customers will look up businesses via their smartphones, especially when they’re on the go. Clear Navigation: Simplify…
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Do others believe that AI coding assistants are negatively impacting the skills of junior developers?
The concern that AI coding assistants might be making junior developers worse is a topic of growing debate within the tech community. This perception often stems from the idea that reliance on AI tools might impede the fundamental learning and problem-solving skills that are crucial during the early stages of a developer’s career. AI coding…
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Do you really need to “wait” before running Google Ads on a new website?
Do You Need to Wait Before Running Google Ads on a Newly Launched Website? Launching a new website is an exciting milestone, and promoting it through paid advertising such as Google Ads can accelerate your traffic and brand visibility. However, many business owners and Digital Marketers often wonder: Do I need to wait before I…
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Small collab opportunity: testing growth of a $5 digital product
Exploring Collaboration Opportunities: Testing the Growth Potential of a $5 Digital Product In the rapidly evolving world of digital entrepreneurship, innovative approaches can lead to unexpected success. Recently, I launched a concise digital guide priced at just $5 as a side project. To my surprise, even with a modest following, the product gained early traction…
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We built a platform that help marketers analyze their own data and we need your help!
Introducing a New Data Analysis Platform for Marketers: Seeking Your Expertise and Feedback In today’s rapidly evolving Digital Marketing landscape, data-driven decision-making is essential for success. Recognizing this need, our team has developed an innovative platform designed to empower marketers with seamless access to their performance data. Before launching fully, we are eager to gather…
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Anyone tried both local agencies and freelancers for SEO in Melbourne?
Enhancing Your Melbourne Business’s SEO Strategy: Freelancers vs. Local Agencies In today’s competitive digital landscape, establishing a strong online presence is crucial for small businesses and design studios alike. For companies based in Melbourne, optimizing search engine rankings can significantly impact visibility, client acquisition, and overall growth. However, choosing the right approach to SEO—whether engaging…
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Google Ads is auto-enabling “Store Visits” conversions starting Oct 8
Google Ads Automates “Store Visits” Conversion Tracking Starting October 8 In a recent development, Google has announced that beginning October 8, it will automatically enable “Store Visits” conversions within its Google Ads platform. This update carries significant implications for advertisers who rely on conversion data to assess and optimize campaign performance. What Does This Mean…