Recent Blog
-
How do you get clients to read your weekly reports?
Enhancing Client Engagement with Weekly Reports: Effective Strategies for Better Readership In the realm of client communications, regular updates are an invaluable tool for demonstrating progress, fostering transparency, and maintaining trust. However, despite the best intentions, many service providers face challenges ensuring that their weekly reports are genuinely read and valued by clients. It’s a…
-
Should you run ads on a Brand New Facebook Page to help it grow?
Optimizing Growth Strategies for New Facebook Pages: To Advertise or Not? In the rapidly evolving landscape of social media content creation, expanding your reach across multiple platforms is essential for maximizing visibility and monetization opportunities. Recently, a content creator shared their experience of launching a Facebook page after establishing a successful presence on TikTok, YouTube,…
-
Stop Paying for New Food Shoots — How I Turned Old Photos into Social Posts That Actually Drive Bookings (from someone who’s managed restaurant socials for years)
Maximizing Your Restaurant’s Visual Content Without Relying on Frequent Photoshoots In the competitive landscape of hospitality, captivating food imagery is a powerful tool for driving reservations and customer engagement. However, many restaurant owners fall into the trap of repeatedly investing in costly new photoshoots every month. Based on years of managing social media strategies for…
-
Which AI tools in 2025 actually make your catalog ads better?
Optimizing Catalog Ads with AI Tools in 2025: What’s Making a Real Difference? In the rapidly evolving digital advertising landscape of 2025, Artificial Intelligence continues to reshape how brands engage with their audiences. While many discussions center around AI for content generation, a crucial area gaining attention is the enhancement of dynamic product advertisements. Standard…
-
Does Reddit actually help in driving traffic to a website?
Effectiveness of Reddit as a Traffic Generator: An Analytical Perspective for Digital Marketers In the rapidly evolving landscape of Digital Marketing and Search Engine Optimization (SEO), understanding the potential impact of various platforms on website traffic remains crucial. Among these platforms, Reddit stands out as a unique community-driven space that is often leveraged by marketers…
-
Managing Pinterest for 8 clients without losing my sanity – my tool stack
Optimizing Pinterest Management for Multiple Clients: An Efficient Workflow Strategy Managing social media platforms can be a complex endeavor, especially when juggling multiple clients with diverse branding requirements. For marketing agencies, Pinterest has become a significant channel—now accounting for approximately 60% of client requests. Transitioning from manual, account-by-account management to an organized, scalable workflow has…
-
Digital marketers, what AI tools in 2025 are actually making your job way easier?
Top Artificial Intelligence Tools Driving Digital Marketing Efficiency in 2025 The rapid evolution of Artificial Intelligence continues to reshape the landscape of Digital Marketing. Each month seems to introduce new AI-powered solutions promising to streamline tasks and enhance productivity. However, not all tools deliver tangible benefits in daily workflows. After extensive experimentation and integration over…
-
New store, low budget – optimise for conversions or clicks?
Launching a New E-Commerce Store: Should You Optimize for Clicks or Conversions in Your Paid Advertising Strategy? Starting a new online store is an exciting milestone, but it also presents unique challenges—especially when it comes to marketing and advertising. As entrepreneurs venture into paid campaigns like Google Ads and Meta (Facebook/Instagram) Ads, a common dilemma…
-
Struggling to scale campaign for saree brand — need advice on ROAS & Advantage+
Strategies for Scaling Saree Campaigns: Navigating ROAS Challenges and Choosing the Right Approach In Digital Marketing, scaling campaigns while maintaining a healthy Return on Ad Spend (ROAS) is a common challenge, especially when promoting high-value products like premium sarees. Recently, I encountered this dilemma while managing an advertising project for a saree brand targeting customers…