Recent Blog
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Anyone using real-time competitor data to inform campaign timing?
Leveraging Real-Time Competitor Data to Optimize Campaign Timing: Strategies and Tools In the dynamic world of Digital Marketing, timing is often just as crucial as the message itself. Marketers and advertisers constantly seek effective ways to align their campaigns with market movements, particularly in competitive landscapes where rapid response can make the difference between success…
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How would you define artificial intelligence (AI)?
Artificial Intelligence (AI) refers to the simulation of human intelligence processes by computer systems. These processes include learning (the acquisition of information and rules for using it), reasoning (the ability to solve problems using the information), and self-correction. AI can categorize into two main types: narrow AI, which is designed to perform a narrow task…
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I’ve hired freelancers for my e-commerce store SEO, but didn’t get the results I expected. Now I’m thinking about hiring a marketing agency — is it a good idea or a waste of money?
Evaluating the Shift from Freelancer to Agency: Boosting Your E-Commerce SEO Strategy Running a successful e-commerce store requires a multifaceted marketing approach, with Search Engine Optimization (SEO) often playing a pivotal role in driving organic traffic and increasing sales. Many small business owners, in their pursuit of improved online visibility, initially turn to freelance SEO…
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What vibe marketing flows did you create on n8n that save time & work?
Maximizing Efficiency with n8n: Innovative Marketing Workflow Automations In the rapidly evolving landscape of Digital Marketing, automation tools like n8n are transforming how professionals streamline their workflows. Across platforms such as YouTube, creators are sharing compelling examples of how custom n8n flows can save time and increase productivity across various marketing tasks. Enhancing Customer Relationship…
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I spent ₹10,000 on Instagram ads and got 0 clients — here’s what I learned (painful truth)
Reflecting on Roya Digital Marketing Campaign: Lessons Learned from a ₹10,000 Investment In the ever-evolving landscape of Digital Marketing, learning through trial and error remains an essential part of growth. Recently, I invested ₹10,000 into an advertising campaign on Instagram to promote a small service business. While expecting to attract new clients, the outcome was…
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How I’m Fixing Meta’s New Health & Wellness Event Restrictions
Addressing Meta’s New Restrictions on Health & Wellness Advertising: An Effective Strategy As Digital Marketers and brand owners in the health and wellness sector, navigating platform restrictions can be challenging. Recently, Meta has implemented new policies that limit tracking and advertising capabilities for health-related brands. Having assisted over ten clients in restoring their tracking functionality…
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How do you keep brand consistency when scaling ads across multiple markets?
Maintaining Brand Consistency Across Multiple Markets: Strategies for Scalable Advertising Expanding advertising campaigns into diverse markets presents both exciting opportunities and notable challenges. A critical concern for marketers is how to maintain brand consistency while leveraging localized messaging to resonate with regional audiences. At our recent project with BannerFlow, we explored innovative solutions that enable…
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Potential Switch to Product Marketing – any advice?
Exploring a Transition to Product Marketing: Seeking Expert Insights Navigating Career Shifts within the Tech Industry In the dynamic landscape of technology, career growth often involves exploring new roles and skill sets. Recently, I’ve been contemplating a potential transition from my current position as a campaign and content specialist at a major tech firm to…
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Analytics dashboard from multiple platforms and programs
Streamlining Cross-Platform Analytics: Best Practices for Centralized Data Management In today’s digital landscape, organizations often rely on multiple platforms to engage with audiences, monitor campaigns, and track media coverage. From social media channels and email marketing campaigns to media mentions and internal communications, the volume and variety of data sources can become overwhelming. Managing these…