Recent Blog
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Should You Use ‘Virtual Customers’ for Testing Prior to Conducting A/B Experiments?
Leveraging AI-Generated Customer Simulations: Is Testing on Virtual Audiences a Smart Strategy? In the rapidly evolving landscape of digital marketing and product testing, innovative approaches are continually emerging to enhance decision-making processes. One such emerging strategy involves utilizing AI-powered customer simulation tools—essentially creating virtual personas that emulate the behaviors, preferences, and reactions of your target…
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When a brand hired homeless people instead of models for street marketing
Innovative Street Marketing Tactic: When a Brand Hired Homeless Individuals to Promote Their Product In a recent marketing campaign observed in Hoboken, New Jersey, a small brand took an unconventional approach to street marketing that immediately captured public attention. Instead of utilizing traditional advertising channels such as models or influencers, the company chose to employ…
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Am I crazy or is being asked to develop a company’s brand guidelines on my first days nuts?
Is It Reasonable to Request Brand Guidelines Development Immediately? A Freelancer’s Perspective Starting a new freelance engagement often comes with a mix of excitement and uncertainty, especially when the scope of work is broad and the timelines are tight. Recently, I faced a situation that has prompted me to reflect on the expectations placed upon…
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Looking for a marketing/business-minded partner — I’ll handle all the tech & development (50-50 partnership)
Introducing a Strategic Partnership Opportunity in Tech-Driven Business Ventures Are you an entrepreneur or marketer with innovative ideas and a passion for growth? Are you seeking a technical co-founder to bring your vision to life through expert development and deployment? If so, this partnership opportunity might be the perfect fit to accelerate your project’s success.…
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What challenges arise when designing tables with rounded corners?
Designing tables with rounded corners can present several challenges, both from a manufacturing and functional perspective: Manufacturing Complexity: Creating rounded corners typically requires more intricate machining or specialized equipment compared to standard right angles. This can increase production costs and complexity. Depending on the material, specialized techniques such as bending, carving, or additional finishing may…
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How can I generate ideas for a website?
Generating ideas for a website can be an exciting yet challenging task. Here are several strategies to help you brainstorm and come up with unique website ideas: Identify Your Passion or Interest: Start with what you’re passionate about. If you build a website around a topic you love, it will keep you motivated and engaged.…
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What’s your favorite AI hack that every marketer should know about?
Unlocking the Power of AI in Marketing: Essential Hacks Every Marketer Should Master In the rapidly evolving landscape of digital marketing, artificial intelligence (AI) has transitioned from a futuristic concept to a practical tool that can dramatically enhance your workflows. While many marketers are familiar with basic AI applications like using ChatGPT for content generation,…
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[VENT + ADVICE] Interviewed with NYT, Spotify, BuzzFeed, Paramount, Pinterest, etc. — but still no offer. What am I doing wrong?
![[VENT + ADVICE] Interviewed with NYT, Spotify, BuzzFeed, Paramount, Pinterest, etc. — but still no offer. What am I doing wrong?](https://hubs.uk/wp-content/uploads/2025/10/pexels-photo-5816286-scaled.jpeg)
Navigating the Job Search as a Black Woman in Media and Entertainment: Challenges and Strategies for Success In today’s highly competitive landscape of media and entertainment executive recruitment, securing a senior marketing role can be both an exciting and exhausting journey. Many talented professionals across diverse backgrounds invest months into interviews, assessments, and presentations, often…
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Key Inquiries for Hotel Marketers Concerning Your ROAS
Understanding the Metrics Behind Hotel Marketing Campaigns: A Guide for Industry Professionals In the highly competitive landscape of hotel marketing, accurately assessing the effectiveness of advertising efforts is crucial for optimizing return on ad spend (ROAS). To gain deeper insights into this dynamic, industry professionals often seek to understand key performance indicators such as cost…