Recent Blog
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Analytics dashboard from multiple platforms and programs
Streamlining Cross-Platform Analytics: Best Practices for Centralized Data Management In today’s digital landscape, organizations often rely on multiple platforms to engage with audiences, monitor campaigns, and track media coverage. From social media channels and email marketing campaigns to media mentions and internal communications, the volume and variety of data sources can become overwhelming. Managing these…
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How many of you are facing the same problem have high traffic on websites but very low conversion rate?
Maximizing Website Conversions: Transforming Traffic into Revenue with Innovative Solutions It’s a common scenario among digital entrepreneurs and website owners: high visitor traffic but surprisingly low conversion rates. Despite attracting numerous potential customers, many sites see only a fraction of visitors converting into paying clients. The Potential of Improved Conversion Rates Consider the impact if…
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Product screenshots in social posts got 300% more engagement than generic graphics
Unlocking Social Media Engagement: The Power of Product Screenshots Over Generic Graphics After eight months of managing our social media presence, we’ve finally uncovered what truly boosts engagement with our audience. Our journey highlights the importance of authentic content and strategic visual storytelling in driving meaningful interactions. What Didn’t Work In our earlier efforts, we…
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Looking for a tool to pull followers and do manual mentions/DMs (no paid ads)
Effective Strategies for Organic Growth: Finding the Right Tools for Audience Engagement In the ever-evolving landscape of social media marketing, brands and creators continually seek innovative methods to expand their reach without solely relying on paid advertisements. If you’re exploring organic growth tactics—specifically identifying followers from targeted accounts and engaging with them meaningfully—you’re not alone.…
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Has anyone here ever tried / had success with branded video games?
Exploring the Effectiveness of Branded Video Games in Marketing Strategies In the evolving landscape of Digital Marketing, brands are continually seeking innovative ways to engage their audiences. One such approach gaining traction is the development of branded video games—interactive experiences crafted around a company’s identity with the primary goal of marketing and lead generation. What…
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What if your favorite app just… disappeared overnight?
The Impact of Sudden App Disappearance: A Thought Experiment on Technology Dependence In recent discussions surrounding digital governance, a notable incident occurred in Nepal where the government temporarily restricted access to several major social media platforms, including Facebook, Instagram, and WhatsApp. The rationale behind this decision was to curb the spread of misinformation and criminal…
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Do you think ad fatigue happens faster on TikTok than Meta, or is it just about creative quality?
Understanding Ad Fatigue: Is TikTok Changing the Game Compared to Meta? In the rapidly evolving landscape of digital advertising, one question consistently emerges among marketers and advertisers: does ad fatigue occur more swiftly on TikTok than on Meta platforms such as Facebook and Instagram? This inquiry delves into the nuances of user engagement, creative strategies,…
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Users stay but don’t click anyone else seeing this in Microsoft Clarity?
Understanding High Retention but Low Engagement: Insights from Microsoft Clarity Analytics In digital analytics, it’s often assumed that longer visit durations correlate with higher user engagement. However, recent observations highlight a paradox: many website visitors are remaining on pages for extended periods while exhibiting minimal interaction, such as clicking or scrolling. This phenomenon raises important…
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Finance marketers on Reddit? I’m a Master’s student and could really use your help!
Harnessing Reddit for Financial Services Marketing: Insights from Industry Professionals As a graduate student nearing the completion of my Master’s thesis, I am exploring a compelling intersection of social media and financial marketing strategies. My research focuses on how financial services companies leverage Reddit as a platform for outreach and engagement—a topic that presents a…