Recent Blog
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I want to create SEO Case studies from my existing clients… Should I mention their name and post their performance (GSC)?
Creating Effective SEO Case Studies: Navigating Client Privacy and Promotional Strategies In the competitive realm of Digital Marketing, showcasing successful client projects can be a powerful way to attract new business. Many SEO professionals and agencies leverage case studies to demonstrate their expertise, highlighting tangible results achieved through their strategies. However, when it comes to…
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I have been successfully involved in social media advertising since 2016, and now I am left without money/work and with a mortgage of $60k
Understanding the Rise and Fall of a Social Media Marketing entrepreneur: A Personal Journey The landscape of internet marketing is dynamic and ever-evolving, often rewarding those who adapt quickly and punishing those who don’t. My story is a testament to this reality—a personal account of building a social media advertising business from the ground up,…
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Any tips on marketing an API platform towards developers?
Effective Strategies for Marketing Your API Platform to Developers As a freelance software developer, I recently developed an API platform that addresses a common challenge I’ve encountered across multiple projects. This platform not only offers a robust feature set but also stands out due to its competitive pricing—being approximately three times more affordable than existing…
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What US tech events do you recommend for networking?
Top US Technology Events for Networking with B2B Leaders and Venture Capitalists In the rapidly evolving world of technology, establishing meaningful connections can significantly impact career growth and business opportunities. Whether you’re aiming to expand your professional network or explore potential collaborations, attending the right industry events is crucial. Having previously engaged with this vibrant…
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Sharing my ads audit strategy here. Would love somethings which you people do or make the process more effective:
Optimizing Your Digital Advertising: A Strategic Approach to Campaign Audits Effective digital advertising requires constant vigilance and refinement. Whether you’re managing a longstanding campaign or just inherited one, periodic audits are crucial to ensure your ad spend is efficient and impactful. Below, we outline a comprehensive strategy to identify easy wins and prevent budget leaks,…
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What’s the smallest marketing tweak that gave you big results?
Harnessing Small Marketing Adjustments for Significant Results In the world of Digital Marketing, even the tiniest tweaks can sometimes produce remarkable outcomes. Recently, I experienced this firsthand when I made a subtle change to a landing page that resulted in a noticeable boost in conversions. The modification was straightforward: I replaced the generic call-to-action (CTA)…
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Good design doesn’t matter if your ads don’t convert
The Crucial Balance Between Design and Conversion in Advertising In the world of Digital Marketing, visual appeal often takes center stage. As a professional with a background in design, I understand the importance of aesthetics. However, my recent experiences have taught me a vital lesson: great design alone does not guarantee advertising success. For months,…
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How do we define artificial intelligence (AI)?
Artificial Intelligence (AI) refers to the simulation of human intelligence processes by machines, particularly computer systems. This can include a range of capabilities such as learning (the acquisition of information and rules for using it), reasoning (the ability to solve problems and make decisions), and self-correction. AI can be categorized into two main types: narrow…
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Should you boost the videos/reels on a Brand New Page?
Optimizing Video Engagement on a New Facebook Page: To Boost or Not to Boost? Launching a new social media page with high-quality content often triggers questions about the best strategies for growth, especially when it comes to promoting videos and reels. Many content creators are discovering that while their videos perform well on platforms like…