Recent Blog
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How do you optimize your Meta campaigns? Any tips, best practices, experiences etc etc
Optimizing Meta Campaigns: Best Practices and Strategies for Performance Marketers As a performance marketing professional navigating the evolving landscape of digital advertising, refining your approach to Meta (Facebook and Instagram) campaigns is essential—especially when transitioning between different business models. Whether you’re new to paid social or seeking to sharpen your existing strategies, understanding effective optimization…
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What data should I be collecting? Newspaper Advertising.
Optimizing Data Collection for Local Newspaper Advertising: Key Strategies for Success In the competitive world of local newspaper advertising, understanding and leveraging the right data is crucial for growth and effective marketing. Small newspapers often rely on basic tools like QuickBooks and Excel to manage ad sales and billing, but as your business evolves, expanding…
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Seeking Insights from Those Transitioning from Corporate to Contract/Consulting: Proposal Processes and Timeline Expectations
Approaching Contract Proposals for Small Business Marketing: Best Practices and Key Considerations Transitioning from a corporate career to freelance consulting or contract work for small businesses presents unique challenges and opportunities. One crucial aspect of this transition is effectively communicating your scope, deliverables, and pricing to clients, ensuring clarity and mutual understanding. In this article,…
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What is your understanding of artificial intelligence (AI)?
Artificial intelligence (AI) refers to the development of computer systems or programs that can perform tasks typically requiring human intelligence. These tasks include reasoning, learning, problem-solving, perception, language understanding, and more. AI encompasses a variety of subfields, including machine learning, where algorithms improve their performance based on historical data; natural language processing, which enables machines…
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when the numbers start killing the creativity (rant)
The Impact of Metrics on Creativity in Marketing: A Personal Reflection Marketing has always been a field driven by creativity, storytelling, and innovative thinking. Many professionals, including myself, entered the industry fueled by a passion for crafting compelling campaigns, discovering fresh angles, and creating meaningful connections with audiences. There’s a unique thrill that comes from…
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Marketing from Europe for US, how do you make it work?
Navigating Cross-Continental Marketing: Strategies for Successfully Collaborating with U.S. Companies from Europe In today’s interconnected digital landscape, geographic boundaries are increasingly blurred—especially in the realm of marketing. Professionals based in Europe often find themselves working with U.S.-based companies, offering opportunities to diversify portfolios and expand influence across markets. However, this dynamic also presents unique challenges…
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Advertisements for medical services featuring celebrities who are not actual patients
The Controversy Behind Celebrity Endorsements in Healthcare Advertising In the world of healthcare marketing, striking the right balance between effective messaging and ethical responsibility is paramount. Recently, a common trend has surfaced: advertisements featuring well-known public figures who are explicitly stated not to be patients. While these ads can capture attention, they also raise important…
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Can’t decide if this is genius marketing or a horrible idea
Is This Innovative Marketing or a Bad Idea? A Critical Look at a Bold Advertising Tactic In the ever-evolving world of marketing, professionals are constantly on the lookout for campaigns that stand out—whether through cleverness, controversy, or originality. With over six years of experience in the marketing industry, including three years at Leo Burnett on…
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What are your opinions on this single-page design?
The single-page design, often referred to as a one-page or parallax design, is a trend that has gained popularity in recent years, especially for portfolios, small business sites, and product-focused landing pages. Here’s a detailed analysis: Simplicity and Focus: One-page designs center all content and features on a single page, simplifying navigation and focusing the…