Recent Blog
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Another brand(not competitor) increasing my marketing cost
Managing Cross-Brand Lead Attribution in Google Ads: Strategies for Effective Campaign Separation In today’s competitive digital landscape, precise audience targeting is essential for maximizing return on advertising investments. A common challenge faced by brands is inadvertently attracting traffic or leads that belong to other companies with similar or overlapping brand names. This situation can lead…
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Salary for Marketing Director in NYC – what are you asking/being paid/being offered?
Understanding Salary Expectations for Marketing Directors in New York City: Insights and Industry Trends Navigating salary negotiations can be a complex aspect of career progression, especially in a competitive and dynamic market like New York City. Recently, discussions have arisen surrounding the appropriateness of compensation offers for Marketing Director positions in the area, highlighting the…
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The FCC is killing Net Neutrality – Help spread the word in your own websites
Understanding the Threat to Net Neutrality: How You Can Help Raise Awareness In recent developments, regulatory changes proposed by the Federal Communications Commission (FCC) have raised significant concerns about the future of net neutrality. While these issues are often discussed within the United States, their implications extend globally, affecting internet freedom and equitable access worldwide.…
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i am a failing social media content marketer at a small design studio
Navigating Career Uncertainty as a Social Media Content Marketer in a Small Design Studio In the dynamic world of Digital Marketing, professionals often find themselves facing unique challenges depending on their work environment. For those working within small, design-focused studios, the scope of social media marketing can sometimes feel limited—especially when the studio prioritizes maintaining…
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What’s the best way to market desktop applications through SEO + backlinks?
Maximizing Visibility for Desktop Applications: Effective Strategies for SEO and Backlink Building In today’s competitive digital landscape, launching a desktop application is only the first step. Ensuring that your target audience discovers your software requires a well-crafted marketing approach, particularly through Search Engine Optimization (SEO) and strategic backlinking. If you’re seeking to enhance your application’s…
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Finance marketers on Reddit? I’m a Master’s student and could really use your help!
Understanding the Challenges and Opportunities of Reddit Marketing for Financial Services: Insights from Industry Professionals In the rapidly evolving landscape of Digital Marketing, social media platforms present both immense opportunities and unique challenges, especially for financial services companies. As part of my Master’s thesis research, I am exploring how these organizations navigate marketing strategies on…
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Perplexity AI PRO – 1 YEAR at 90% Discount – Don’t Miss Out!
Unlock Exceptional AI Capabilities with Perplexity AI PRO – Exclusive 1-Year Subscription at 90% Discount Are you seeking a powerful AI tool to enhance your productivity and streamline your workflows? Look no further. We are excited to offer an exclusive opportunity to acquire a one-year subscription to Perplexity AI PRO at an unprecedented 90% discount,…
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How would you define artificial intelligence (AI)?
Artificial Intelligence (AI) refers to the simulation of human intelligence processes by machine systems. This encompasses a variety of capabilities, including learning (the acquisition of information and rules for using it), reasoning (the ability to solve problems through logical deduction), and self-correction (improving performance based on experiences). AI can be broadly categorized into two types:…
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What is the average performance campaign management fee for D2C?
Understanding Industry Standards: Average Management Fees for D2C Performance Campaigns In the rapidly evolving world of Direct-to-Consumer (D2C) marketing, effective campaign management is crucial to achieving business growth and maximizing return on investment. As companies increasingly leverage platforms like Meta (Facebook/Instagram) and Google, understanding the typical costs associated with managing these performance campaigns becomes essential…