Recent Blog
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My boss said “I don’t want to do target marketing” and I didn’t know what to say.
Understanding the Strategic Dilemma: Targeted Marketing Versus Broad Outreach in Business GrowthIn today’s dynamic marketing landscape, strategic clarity within leadership teams is essential to executing effective growth plans. Recently, I participated in a discussion with my company’s leadership concerning our marketing budget and strategy for the upcoming year, specifically aiming toward 2026. The conversation touched
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The Biggest Social Media Shifts Happening Right Now (Q4 2025 Edition)
The Major Social Media Trends Reshaping Digital Marketing in Q4 2025As 2025 draws to a close, the landscape of social media continues to evolve at a rapid pace. Marketers and content creators must stay agile and adjust their strategies to align with these shifting dynamics. Recent industry reports and platform updates highlight key trends that
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Looking for insights: How do you actually use waitlists when launching products?
Understanding the Role of Waitlists in Product Launch Strategies: Insights for Marketers and DevelopersIn the fast-paced world of product development and marketing, waitlists have become a popular tool for companies looking to generate buzz, manage demand, and gather early interest before a full-scale launch. If you’re developing a waitlist page builder or considering integrating waitlist
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Why are my creative briefs taking forever now that I’m in DTC after a decade of B2B
Understanding the Transition: Why Creative Briefs Take Longer in DTC After a Decade in B2B MarketingTransitioning from B2B SaaS marketing to a direct-to-consumer (DTC) brand presents a unique set of challenges, particularly on the creative front. Having spent over ten years honing strategies centered around thought leadership, case studies, and feature comparisons—focusing on rational benefits
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Struggling to Find Reliable Apparel Manufacturers in India – Seeking Advice
Navigating the Challenges of Sourcing Reliable Apparel Manufacturers in India: Insights and RecommendationsLaunching a clothing brand is an exciting journey, but it often comes with significant hurdles—particularly when it comes to sourcing dependable manufacturing partners. Entrepreneurs aiming to produce high-quality apparel face numerous obstacles, from identifying reputable factories to ensuring consistent product standards. This article
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How would you define artificial intelligence (AI)?
Artificial Intelligence (AI) refers to the simulation of human intelligence processes by computer systems. These processes include learning (the acquisition of information and rules for using it), reasoning (the ability to solve problems through logical deduction), and self-correction. AI can be categorized into two main types: narrow AI, which is designed to perform a specific
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SEO Digest: AI Overviews may cause up to 61% drop in CTR on Google Search; Google: SEO advice on using two different TLDs; Google AI Mode adds booking for events, beauty & wellness (U.S. Labs)
SEO Update: Key Trends and Developments from the Latest Digital LandscapeAs the search engine landscape continues to evolve rapidly, digital marketers and SEO professionals must stay informed of the latest shifts and updates. This week’s industry digest highlights critical insights—from AI impacts on click-through rates to new features announced by Google—designed to help you adapt
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How do you measure B2B social media success beyond vanity metrics?
Assessing B2B Social Media Effectiveness: Moving Beyond Vanity MetricsIn today’s digital landscape, many B2B organizations grapple with the question: How do we genuinely measure the success of our social media efforts? The conversation often centers around the apparent decline in organic reach and the challenge of justifying investment. While traditional metrics such as likes, shares,
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I hired two junior people and realized media buyers being bad at creative strategy is actually a huge problem
Understanding the Importance of Creative Strategy in Media Buying: Lessons from a Growing Skincare BrandAs marketing professionals, we often encounter the challenge of scaling our teams while maintaining effective strategies. Recently, I faced a situation that highlighted a critical gap in media buying – the ability to analyze and understand creative strategy, beyond technical know-how.Overview