Recent Blog
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Is Reddit the Travel Advisor Most Destination Marketers Overlook?
Is Reddit the Travel Resource That Destination Marketers Are Overlooking? In the ever-evolving landscape of Digital Marketing, destination organizations invest considerable resources to craft polished campaigns aimed at attracting travelers. From glossy advertisements to elaborate social media strategies, these initiatives aim to showcase a destination’s allure and persuade potential visitors. However, beneath these glossy efforts…
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How do you document A/B tests, and would a better way help?
Enhancing A/B Test Documentation: Is There a Better Way? Effective A/B testing is integral to optimizing website performance and user experience. However, one common challenge faced by practitioners is maintaining comprehensive, organized documentation of these experiments. Often, test records end up scattered across various platforms, spreadsheets, or even just personal notes, making it difficult to…
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Has anyone here tried testing marketing campaign messaging on digital twins of their target audience?
Exploring Digital Twins for Marketing Campaign Testing: A New Approach to Audience Insights In the rapidly evolving landscape of Digital Marketing, innovative methods for understanding and engaging target audiences are continually emerging. One such approach gaining attention is the use of digital twins—virtual representations of real-world entities—to evaluate marketing campaign messaging. Recently, I’ve embarked on…
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I’m looking for some career advice for my unique (?) situation.
Navigating a Career Transition: Strategic Advice for a Unique Professional Background Embarking on a new career path can be both exciting and challenging, especially when your experience diverges from conventional routes. If you’re considering a transition into the marketing industry and possess a distinctive background, understanding how to effectively position yourself is crucial. In this…
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Would it be helpful to get some classes/certification in graphic design?
Certainly! Here’s a professional, polished blog article based on the Reddit post: Exploring the Value of Graphic Design Courses and Certifications for Marketing Students Transitioning majors can be both exciting and challenging. Recently, a prospective student shared their experience of shifting from a Software Engineering focus to Marketing, driven by a newfound passion for the…
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Should I ask for a 25% raise after taking on way more responsibility?
Evaluating a Salary Increase After Expanded Responsibilities: A Professional Perspective In today’s dynamic work environment, it’s common for employees to assume additional responsibilities without immediate compensation adjustments. If you find yourself in such a situation, knowing how to approach a salary review strategically is essential. This article explores key considerations and best practices when seeking…
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Looking for Examples of Great Company Profile Videos – No Interviews
Seeking Inspiring Examples of Company Profile Videos Without Interviews In the digital age, compelling visual storytelling is essential for establishing a brand’s identity and capturing audience attention. Company profile videos serve as powerful tools to showcase an organization’s history, values, and services, often leaving a lasting impression on viewers. However, creating an engaging video without…
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Question: Ad spend budget not being spent by google ads or Apple search ads – why?
Understanding Underspending in Google and Apple Search Ads: Causes and Strategies If you manage digital advertising campaigns on platforms such as Google Ads and Apple Search Ads, you’ve likely encountered a situation where your allocated budgets remain largely unspent before the month ends. This phenomenon can be perplexing, especially when your campaigns are actively running…
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What are some useful tips for creating user-friendly websites for small local businesses?
Creating user-friendly websites for small local businesses requires a focus on simplicity, accessibility, and engagement. Here are some detailed tips to help craft a website that meets these needs: Responsive Design: Ensure your website is mobile-friendly. Many local customers will look up businesses via their smartphones, especially when they’re on the go. Clear Navigation: Simplify…