Recent Blog
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Smaller Video Agencies Nickel and Diming employees?
Are Small Video Agencies Underpaying and Overloading Employees? In recent months, I’ve observed a concerning trend within the landscape of small to mid-sized video production agencies. Many of these agencies seem to be adopting a practice of offering low compensation while stacking multiple roles onto a single employee, often leading to unrealistic expectations and underappreciation.…
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Tried multiple growth tactics for my “things to do” site, stuck on what to do next
Optimizing Growth Strategies for Your “Things to Do” Platform: Next Steps and Recommendations Building a community-driven platform like Zojir.com, a site dedicated to sharing and discovering activities, is an inspiring venture. However, managing slow growth and identifying the most effective marketing tactics can be challenging. If you’re experiencing sluggish user acquisition—about ten daily visitors primarily…
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Let’s Talk About It: What’s the most ethically questionable, yet effective, marketing tactic you’ve ever seen or used?
Exploring Ethical Boundaries in Innovative Marketing Strategies In the dynamic landscape of Digital Marketing, professionals continually seek methods to capture attention and drive engagement. While creativity and persistence are vital, a recurring question arises: how far can or should marketers go in their pursuit of effectiveness? Specifically, what are some of the most ethically questionable…
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Anyone else struggling to figure out why some Facebook posts flop while others take off?
Understanding the Dynamics of Facebook Post Performance: Insights and Strategies Managing multiple Facebook pages can often feel like navigating a complex landscape where content success seems unpredictable. Many Digital Marketers and content creators find themselves asking: Why do some posts resonate with audiences and achieve viral status, while others—even those crafted with significant effort—fail to…
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Looking for a Marketer or Sales person for a successful Kickstarter based online course with focus on DIY Electronics
Unlocking New Opportunities: Seeking Marketing and Sales Expertise for a Successful DIY Electronics Online Course Are you a seasoned marketing or sales professional with a passion for online education and DIY electronics? We have an exciting opportunity for you to collaborate on revitalizing a thriving online course rooted in a successful Kickstarter campaign. About the…
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let’s talk marketing attributions – what’s your hot take on it?
Understanding Marketing Attribution: Navigating Its Complexities and Implications In today’s competitive digital landscape, marketing attribution has become a cornerstone of strategic decision-making. Its influence extends across various facets of marketing operations—from budget distribution and campaign prioritization to incentives for sales and marketing teams. Yet, as organizations deepen their reliance on attribution models, the process reveals…
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What’s the weirdest SEO “hack” you’ve been asked to try?
Exploring Unusual SEO Tactics: A Look at the Quirkiest Client Requests In the ever-evolving landscape of SEO, marketers and web developers often encounter a wide range of strategies—some innovative, others questionable. One such anecdote highlights the extent to which some clients might go in pursuit of search engine rankings. I recall a particular instance where…
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What tool do you use to leverage Reddit for backlinks?
Maximizing Reddit for SEO and Backlink Strategies: Essential Tools and Best Practices In the ever-evolving landscape of Digital Marketing, harnessing social platforms like Reddit can significantly enhance your SEO efforts and backlink profile. Recent developments indicate that search engines are increasingly prioritizing Reddit content, partly due to strategic partnerships with large language models (LLMs) and…
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How can you reliably locate confirmed emails with excellent leads?
Effective Strategies for Identifying Verified B2B Email Leads for Cold Outreach Building a high-quality B2B lead list is a fundamental step for successful cold outreach campaigns. However, many marketers and sales professionals encounter persistent challenges, such as encountering invalid email addresses that bounce back or struggling to find reliable contact information for promising companies. While…