Recent Blog
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let’s talk marketing attributions – what’s your hot take on it?
Exploring the Complexities of Marketing Attribution: Insights and Perspectives In today’s competitive digital landscape, marketing attribution has transformed into a critical component of strategic planning and execution. Its influence extends deeply into budget allocation, campaign prioritization, and even incentive structures within marketing teams. Yet, despite its central role, the subject of attribution remains complex and…
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Do you really need to “wait” before running Google Ads on a new website?
Do You Need to Wait Before Running Google Ads on a Newly Launched Website? Launching a new website is an exciting milestone, and promoting it through paid advertising such as Google Ads can accelerate your traffic and brand visibility. However, many business owners and Digital Marketers often wonder: Do I need to wait before I…
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Small collab opportunity: testing growth of a $5 digital product
Exploring Collaboration Opportunities: Testing the Growth Potential of a $5 Digital Product In the rapidly evolving world of digital entrepreneurship, innovative approaches can lead to unexpected success. Recently, I launched a concise digital guide priced at just $5 as a side project. To my surprise, even with a modest following, the product gained early traction…
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Created Instagram Ads for my small business diwali sale.
Effective Strategies for Promoting Your small business During Diwali: A Case Study on Instagram Advertising As the festive season of Diwali approaches, small business owners often seek innovative ways to boost their sales and connect with a wider audience. Recently, I embarked on a journey to create Instagram advertisements tailored to promote my Diwali sale,…
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LinkedIn content creators – what’s your biggest time sink?
Understanding the Challenges of Content Creation: Insights from LinkedIn Power Users In the ever-evolving landscape of social media, creating consistent and engaging content remains a significant challenge for many professionals. Particularly on platforms like LinkedIn, where personal branding and thought leadership are often key, understanding the common hurdles faced by content creators can provide valuable…
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So I have a weird strategy about meta&TikTok ads with Google remarketing
Innovative Retargeting Strategy: Leveraging TikTok and Meta Ads for Enhanced Google Remarketing Campaigns In the evolving landscape of digital advertising, marketers are constantly exploring innovative approaches to optimize ad spend and maximize conversions. Recently, I delved into the nuances of Google remarketing and noticed an intriguing trend: cost-per-click (CPC) for remarketing campaigns often tends to…
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How do you niche into industries that value time & efficiency over money (for web design)?
Targeting Industries That Prioritize Time and Efficiency in Web Design: Strategies for Success In the competitive realm of Web Design, identifying your ideal niche can significantly enhance your business success. Recent insights suggest that the most sought-after clients are often not the most tech-savvy but are busy professionals who prioritize time, credibility, and operational efficiency…
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We built a platform that help marketers analyze their own data and we need your help!
Introducing a New Data Analysis Platform for Marketers: Seeking Your Expertise and Feedback In today’s rapidly evolving Digital Marketing landscape, data-driven decision-making is essential for success. Recognizing this need, our team has developed an innovative platform designed to empower marketers with seamless access to their performance data. Before launching fully, we are eager to gather…
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Anyone tried both local agencies and freelancers for SEO in Melbourne?
Enhancing Your Melbourne Business’s SEO Strategy: Freelancers vs. Local Agencies In today’s competitive digital landscape, establishing a strong online presence is crucial for small businesses and design studios alike. For companies based in Melbourne, optimizing search engine rankings can significantly impact visibility, client acquisition, and overall growth. However, choosing the right approach to SEO—whether engaging…