Recent Blog
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Which automations have saved you the most time in digital marketing?
Maximizing Efficiency in Digital Marketing: Top Automations That Save Time In the rapidly evolving landscape of digital marketing, success increasingly hinges on strategic system management rather than isolated efforts. Traditional manual tasks are giving way to sophisticated automation tools that streamline workflows, allowing marketers to focus on high-impact activities. As these technologies become more accessible,…
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Which part of your marketing process consumes the most time?
Streamlining Marketing Workflows: Identifying and Addressing Common Time-Consuming Tasks In today’s fast-paced digital landscape, marketing professionals often find themselves bogged down by repetitive tasks that detract from strategic initiatives. From compiling daily performance reports to tidying up data in spreadsheets or manually updating client dashboards, these routine activities can significantly impact productivity and efficiency. Understanding…
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How Easy is it to Transition from PR/Comms to Content Marketing?
Transitioning from PR and Communications to Content Marketing: How Seamless is the Shift? The professional landscape within the tech industry often involves overlapping skill sets across various communications disciplines. Recently, I have been contemplating a career progression from a decade of experience in corporate communications, public relations, analyst relations, and investor relations toward a senior…
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Will AI bring more leads for freelancers and service providers?
The Potential of AI in Boosting Lead Generation for Freelancers and Service Providers In the dynamic landscape of freelancing and service-based entrepreneurship, professionals are continually seeking innovative ways to attract and convert potential clients. One emerging technology that has garnered significant attention is artificial intelligence (AI). As entrepreneurs and service providers explore its capabilities, an…
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Which marketing expertise will be the most sought-after and lucrative to develop in 2025-2026?
[Your Blog Name] Emerging In-Demand Marketing Skills for 2025-2026: A Strategic Guide for Professionals In the rapidly evolving landscape of digital marketing, staying ahead of the curve is essential for career growth and maximizing earning potential. As we approach 2025 and 2026, industry experts and hiring managers are emphasizing specific skill sets that are not…
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Our Most Bold Marketing Stunt: Launching a Comic Book That Achieved 800,000 Impressions and 6,000 Downloads for Its Debut Issue
Innovative Marketing Strategy: Leveraging a Comic Book to Engage Audiences and Drive Engagement In the dynamic landscape of digital marketing, innovative approaches can significantly elevate brand visibility and audience engagement. One such unconventional yet powerful method is utilizing a comic book format to communicate complex industry stories. Sharing a recent success story, we explore how…
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If you love psychology, marketing and love to network.. this is for you.
Connecting Enthusiasts in Psychology, Marketing, and Networking: A Call for Like-Minded Professionals In the dynamic worlds of psychology and marketing, passion and curiosity often serve as catalysts for meaningful connections and professional growth. If you find yourself enthusiastic about these subjects and value the power of networking, this is an invitation to join a community…
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Top sales coaches on Instagram are using CTAs 3x more effective than “DM me for more info”, here’s what the data says.
Unlocking Effective Instagram Strategies for Sales Coaches: Insights from Data-Driven Analysis In the ever-evolving landscape of social media marketing, understanding what truly resonates with audiences can be a game-changer. Recently, I developed and implemented a data analysis pipeline that scrutinizes publicly available Instagram post data within niche-specific communities to uncover under-the-radar insights. One such investigation…
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Are there any marketing master’s degrees that are actually worth it?
Exploring the Value of a Master’s Degree in Marketing: Is It a Worthwhile Investment? In today’s competitive digital landscape, many professionals and aspiring marketers consider pursuing advanced education to elevate their careers. A common question that arises is: Are there any marketing master’s programs that genuinely provide value for the time and financial investment? The…