Recent Blog
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Sending all conversions to google ads conversions using customer’s email address
Optimizing Conversion Tracking: Sending Customer Email Data to Google Ads for Enhanced Reporting In today’s Digital Marketing landscape, precise conversion tracking is essential for evaluating ad performance and optimizing campaigns. Many advertisers encounter challenges with traditional methods, such as GCLID (Google Click Identifier) uploads, which can sometimes lead to incomplete or outdated data. If you’re…
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Basic Websites or ads with consistent branding? (Preferably for a service not a product)
Establishing Consistent Brand Identity for Service-Based Websites: Inspiration and Best Practices Creating a professional and memorable online presence for service-oriented businesses can be a nuanced task, especially when aiming for simplicity and clarity. Often, the challenge lies in developing a website that not only communicates the core value proposition but also maintains consistent branding elements…
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Are agencies really bringing us back to the office?
Are Agencies Returning to the Office? An Insight into Post-Pandemic Remote Work Trends The shift to remote work during the COVID-19 pandemic significantly transformed workplace practices across various industries. As organizations transition back to a semblance of pre-pandemic operations, a pressing question arises: Are agencies indeed reinstating traditional office routines, or is flexible remote work…
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How switching to performance-based influencer marketing (e.g. $10/1,000 views) helped us cut costs and increase ROI
Optimizing Influencer Marketing Through Performance-Based Compensation: A Cost-Effective Strategy to Boost ROI In the dynamic landscape of Digital Marketing, influencer and user-generated content (UGC) campaigns have become essential tools for brand visibility and engagement. However, many organizations face a common challenge: how to maximize returns while controlling costs. Traditional fixed-fee arrangements often lead to inefficiencies,…
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Has anyone used Ahrefs MCP server? Also, is the SEO analyst role in danger because of AI?
Exploring the Ahrefs MCP Server and the Future of SEO Roles in an AI-Driven Landscape In the rapidly evolving world of Digital Marketing, staying ahead of emerging tools and technologies is crucial for professionals aiming to maintain their competitive edge. Recently, attention has been drawn to a product known as the Ahrefs MCP (Marketplace API…
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Tried Otterly.ai for GEO… thoroughly disappointed. Any suggestions??
Enhancing Your Brand Visibility in AI Platforms: A Critical Review of Otterly.AI and Alternatives In today’s digital landscape, monitoring your brand’s presence across AI-powered platforms is crucial for maintaining a competitive edge. Many marketers and content creators turn to specialized tools to track rankings, content performance, and emerging trends. Recently, I explored Otterly.AI as a…
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What are the most annoying things you get asked for from sales??
Understanding the Most Frustrating Requests from Sales Teams: A Closer Look In the dynamic landscape of business, collaboration between sales and other departments is essential. However, it is common to encounter recurring requests from sales teams that may, unintentionally, hinder efficiency or distract from strategic priorities. Recognizing these persistent asks can help organizations streamline their…
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Do you have any advice for growing a B2B company on social media with absolutely no budget?
Effective Strategies for Growing a B2B Company on Social Media with Limited or No Budget In today’s competitive marketplace, expanding your B2B company’s presence on social media can significantly boost brand awareness and generate valuable leads. However, for small organizations operating with minimal or no marketing budget, the challenge can seem daunting. If you’re part…
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Can’t decide if this is genius marketing or a horrible idea
Evaluating a Unique Marketing Approach: Clever or Questionable? As a marketing professional with over six years of experience—including three years at Leo Burnett on the account side—I constantly find myself on the lookout for innovative and memorable campaigns. My appreciation for effective marketing is complemented by a deep respect for creative art direction, even though…