Recent Blog
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How do you measure B2B social media success beyond vanity metrics?
Assessing B2B Social Media Effectiveness: Moving Beyond Vanity MetricsIn today’s digital landscape, many B2B organizations grapple with the question: How do we genuinely measure the success of our social media efforts? The conversation often centers around the apparent decline in organic reach and the challenge of justifying investment. While traditional metrics such as likes, shares,
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I hired two junior people and realized media buyers being bad at creative strategy is actually a huge problem
Understanding the Importance of Creative Strategy in Media Buying: Lessons from a Growing Skincare BrandAs marketing professionals, we often encounter the challenge of scaling our teams while maintaining effective strategies. Recently, I faced a situation that highlighted a critical gap in media buying – the ability to analyze and understand creative strategy, beyond technical know-how.Overview
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What’s Your Most Effective Marketing Channel Right Now – and Why?
Evaluating the Most Effective Marketing Channels in 2025: Insights from Industry LeadersIn the rapidly evolving landscape of digital marketing, staying ahead requires constant adaptation and strategic reassessment. Over recent months, marketers, entrepreneurs, and content creators have observed significant shifts across various online platforms. Algorithm updates, fluctuating paid reach, and changing consumer engagement patterns have all
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Where can I find free animations similar to these in white color?
To find free animations that are predominantly in white color, you have several options: Free Animation Libraries and Websites: Websites like LottieFiles, Mixkit, and Pixabay offer free animations, some of which may be available in white or can be customized to suit your needs. You can browse through their collections and use filters to find
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What is the process to integrate person schema into Cargo 3?
To integrate a person schema into Cargo 3 effectively, follow these steps: Understand Cargo 3: Before adding any schema, ensure that you are familiar with Cargo 3’s architecture and how its module and dependency management systems operate. Cargo 3 is a build and dependency management tool for Rust projects. Prepare Your Environment: Ensure your development
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Need to start talking to industries like they’re differnet people
Adapting Your Marketing Approach: Talking to Industries as Unique PersonasIn my decade of experience in B2B marketing, I’ve learned a critical lesson: a one-size-fits-all message often misses the mark. For years, we relied on a uniform narrative when selling to diverse sectors like finance, healthtech, and SaaS. However, a realization has dawned—marketing that patronizes or
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Stuck in Digital Marketing – how can I transition?
Navigating a Career Transition in Digital Marketing: Finding Your Creative PathMany marketing professionals reach a point where they feel the need to pivot from their current roles to pursue more creativity and fulfillment. If you’re experiencing this, you’re not alone. Here’s a perspective on how to approach transitioning within the digital marketing sphere, especially if
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PSA: If they are a CEO, stop sending LinkedIn DMs. It doesn’t work.
Effective Outreach to Business Leaders: Rethinking the Approach to Connecting with CEOsIn today’s fast-paced digital landscape, professionals often seek direct contact with top executives to foster potential collaborations, partnerships, or mentorship opportunities. However, recent insights from seasoned marketing strategist Sahiba, featured on the Masters Union podcast, highlight a crucial reality: reaching out to CEOs via
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Are you excited for 2026 or terrified for your agency or business being made irrelevant with AI?
Preparing for the AI Revolution: Embracing Change or Facing Obsolescence?As the year 2026 approaches, many business owners and agency leaders find themselves at a crossroads. Excitement mingles with apprehension—are these years paving the way for unprecedented opportunities, or do they herald the imminent obsolescence of traditional business models in the face of advancing artificial intelligence?This