Recent Blog
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Big SEO News: Google Modifies Search Results Parameter, Impacting SEO Tools & Search Console Reporting
Major Update in Google Search: Removal of the 100 Results Per Page Parameter Impacts SEO Tools and Reporting In recent weeks, SEO professionals worldwide have observed notable discrepancies in data metrics reported by Google Search Console (GSC) and third-party rank tracking tools. A deeper investigation reveals a significant change by Google that is reshaping how…
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Is starting an SEO agency worth it, or should I focus on getting a job?
Is Launching an SEO Agency a Viable Path, or Should You Pursue a Traditional Role? Embarking on the entrepreneurial journey can be both exciting and daunting, especially in the competitive landscape of Digital Marketing and Search Engine Optimization (SEO). Many professionals contemplate whether establishing their own SEO agency is a worthwhile venture or if gaining…
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social media cross posting app possibly for free ?
Exploring Free and Paid Social Media Cross-Posting and Analytics Tools for Business Growth In today’s digital landscape, managing multiple social media platforms efficiently is essential for brands and content creators alike. Whether you’re looking to streamline your posting process or gain valuable insights into your audience engagement, finding the right tools can significantly enhance your…
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DevTools Lighthouse vs. Google PageSpeed: What’s the real story behind the massive score difference?
Understanding the Discrepancy Between DevTools Lighthouse and Google PageSpeed Insights Scores In the realm of website optimization and performance analysis, metrics play a crucial role in guiding development priorities and ensuring optimal user experiences. However, what happens when the tools we rely on deliver conflicting insights? A common scenario faced by SEO professionals and web…
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Beyond Demographics: How Machine Learning is Changing Marketing Segmentation – what’s working for you?
Beyond Demographics: How Machine Learning Is Revolutionizing Marketing Segmentation In the rapidly evolving landscape of Digital Marketing, traditional segmentation methods—primarily based on demographics such as age, gender, and location—are giving way to more sophisticated, data-driven approaches. Among the most powerful tools enabling this transformation is Machine Learning (ML), which allows marketing teams to move beyond…
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Getting into AI Software and Agents – How should I go about securing a strong retention rate and ensuring high conversions?
Strategies for Sustaining High Conversion and Retention Rates When Marketing AI Tools In the rapidly evolving landscape of Digital Marketing and AI technology, successfully promoting AI software and agents requires a strategic approach focused on both conversion and retention. If you’re venturing into marketing AI solutions—whether targeting entrepreneurs in dropshipping, SMMA, SEO, Digital Marketing, or…
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I messaged 100 marketing professionals on LinkedIn about how AI is affecting their job searches. Here’s what they told me.
The State of the Marketing Job Market in 2025: Insights from Conversations with 100 Industry Professionals In the rapidly evolving landscape of Digital Marketing, job seekers and employers alike are navigating unprecedented challenges. With AI automating many traditional hiring processes and economic uncertainties influencing staffing decisions, understanding the current dynamics is more critical than ever.…
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How do I improve deliverability for a new marketing domain?
Establishing Effective Email Deliverability Practices for a New Marketing Domain Launching a new domain dedicated to marketing campaigns is an exciting step toward expanding your outreach efforts. However, new domains often face challenges related to email deliverability, as inbox providers tend to scrutinize unfamiliar senders more rigorously to prevent spam and abuse. To ensure your…
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[FOR HIRE] Graphic Designer & Video Editor | Social Media Content | Available Worldwide
Seeking Creative Expertise? Professional Graphic Design & Video Editing Services Available Worldwide Are you a brand or small business looking to elevate your social media presence? Look no further. As a seasoned freelance graphic designer and video editor, I specialize in crafting compelling visual content that drives engagement and supports your growth objectives. What I…