Recent Blog
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I’m not a fan of the current state of digital marketing
The Evolving Landscape of Digital Marketing: Navigating the AI Era With over 13 years of experience in the digital marketing industry, I’ve witnessed firsthand the remarkable evolution of this dynamic field. Historically, changes have been steady, often predictable, and aligned with technological advancements and consumer behavior shifts. However, the advent of artificial intelligence (AI) has…
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What’s the most effective digital channel for B2B growth?
Optimizing Digital Channels for B2B Growth: Strategies and Insights Expanding Your Business Reach in the Digital Age In today’s competitive marketplace, businesses—especially those operating in the B2B sector—must leverage effective digital channels to scale beyond their initial local client base. Many companies find themselves at a crossroads when deciding which marketing tools and platforms will…
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How do you handle clients who want “just a simple website” but then ask for complex features?
Navigating Client Expectations: Managing Scope Creep in Web Development Projects In the world of web development, it’s common to encounter clients who initially specify a desire for a “simple website”—perhaps a modest five-page site with straightforward content. However, as projects progress, many developers find themselves facing unexpected requests for complex features such as online booking…
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Can dentists run TikTok ads if they work under a licensed clinic?
Navigating Advertising Regulations for Dentists on TikTok: What You Need to Know In the evolving landscape of digital marketing, social media platforms such as TikTok have become powerful channels for healthcare professionals, including dentists, to showcase their expertise and attract new patients. However, navigating the legal and ethical considerations surrounding advertising for dental services can…
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What does artificial intelligence (AI) mean?
Artificial intelligence (AI) refers to the capability of a machine or software to perform tasks that would normally require human intelligence. This includes a wide range of functions such as understanding natural language, recognizing patterns, solving problems, learning from experience, and making decisions. AI systems are typically classified into two categories: narrow AI and general…
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Most marketers waste more time chasing tools than actual results. Opinions?
Are Marketers Overcomplicating Strategies with the Latest Tools? Analyzing the Impact on Campaign Effectiveness In the fast-paced world of digital marketing, staying ahead often involves exploring innovative tools designed to enhance performance. Each week seems to bring a new platform promising improved return on investment (ROI), advanced AI-driven personalization, or seamless automation. While these developments…
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Sending all conversions to google ads conversions using customer’s email address
Maximizing Conversion Tracking Accuracy in Google Ads Through Email Uploads Effective conversion tracking is vital for optimizing your Google Ads campaigns and ensuring you get a clear picture of your advertising ROI. While Google recommends using GCLID-based auto-tagging for precise measurement, this method can sometimes fall short—particularly with returning customers or due to technical issues…
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Recommendations for Content Experience Platforms? PathFactory, Folloze, Hushly?
Choosing the Right Content Experience Platform: A Comparative Overview of PathFactory, Folloze, and Hushly In the dynamic landscape of digital marketing, delivering personalized and engaging content experiences is essential for building meaningful connections with your audience. As organizations seek to enhance their content strategies, selecting an appropriate Content Experience Platform (CEP) becomes a pivotal decision.…
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So Ahrefs just quietly rolled out an MCP server (!!) that lets you directly plug your SEO data into ChatGPT and query it in real-time. Imagine asking AI to break down traffic drops, competitor gains, or content gaps without exporting a single CSV.
Revolutionizing SEO Data Analysis: Ahrefs Launches Real-Time ChatGPT Integration via MCP Server In a noteworthy development within the SEO industry, Ahrefs has quietly introduced a groundbreaking feature: a dedicated MCP (GPT Memory Protocol) server that enables direct integration of your SEO data into ChatGPT. This innovation promises to transform how digital marketers and SEO professionals…