Recent Blog
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Google Ads is auto-enabling “Store Visits” conversions starting Oct 8
Google Ads Automates “Store Visits” Conversion Tracking Starting October 8 In a recent development, Google has announced that beginning October 8, it will automatically enable “Store Visits” conversions within its Google Ads platform. This update carries significant implications for advertisers who rely on conversion data to assess and optimize campaign performance. What Does This Mean…
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PPC or SMM which skill is in demand ? To be placed !
Choosing the Right Digital Marketing Specialization: PPC or SMM – Which Skill Will Boost Your Career? In today’s rapidly evolving digital landscape, selecting a specialized skill within digital marketing can significantly impact your career trajectory. Many aspiring marketers find themselves pondering, “Should I focus on Pay-Per-Click (PPC) advertising or Social Media Marketing (SMM)?” While having…
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Has digital marketing turned into data exploitation?
Has Digital Marketing Evolved into Data Exploitation? Exploring the Balance Between Innovation and Privacy In recent years, digital marketing has undergone a profound transformation. Advanced tools such as customer data platforms (CDPs), predictive analytics, and retargeting strategies have revolutionized the way brands engage with their audiences. These innovations enable marketers to deliver highly personalized experiences,…
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25% of ChatGPT Conversations Are “Seeking Info” — What Does That Mean for Marketers?
Understanding the Growing Trend of Information-Seeking Conversations with ChatGPT: Implications for Marketers Recent insights from Search Engine Journal reveal a significant shift in how users interact with conversational AI, specifically ChatGPT. According to the latest data, approximately 25% of ChatGPT conversations now involve users seeking information—an impressive increase from just 14% last year. This rising…
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What is your understanding of artificial intelligence (AI)?
Artificial intelligence (AI) refers to the simulation of human intelligence processes by machines, particularly computer systems. These processes include learning (the acquisition of information and rules for using it), reasoning (using rules to reach approximate or definite conclusions), and self-correction. AI incorporates a range of technologies, including machine learning, natural language processing, and robotics, allowing…
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What are the best free/affordable marketing tools to use?
Essential Affordable Marketing Tools for Small Businesses: A Practical Guide In the realm of digital marketing, numerous tools claim to be the “best,” often tailored for large enterprises with substantial budgets. However, small business owners and entrepreneurs operating within tighter financial constraints frequently face the challenge of finding effective, budget-friendly marketing solutions. The goal is…
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Fear of missing out moves people faster than the hope of gaining something. That’s the real driver behind why scarcity and urgency work.
Understanding the Psychological Drivers Behind Scarcity and Urgency in Marketing In the realm of consumer behavior, motivation often runs deeper than the simple allure of reward or achievement. While the prospect of success may inspire action, it is frequently the fear of missing out (FOMO) that accelerates decision-making. This phenomenon plays a crucial role in…
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Is Commission based lead & demand Gen really fair?
Evaluating Fair Compensation Models in Lead Generation and Demand Generation: Is Pay-Per-Lead a More Equitable Approach? In the realm of sales and marketing, lead generation remains a vital component for driving revenue growth. Recently, there has been an increasing trend of organizations seeking to hire lead generation or demand generation professionals on a purely commission-based…
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Any tips on getting more customers? – Developer who has got paying customer through direct outreach, but it is not a time-effective.
Effective Strategies for Growing Your Customer Base as a Solo Entrepreneur Introduction Launching a new product into the market is an exciting achievement, especially when you’ve validated its core functionality and secured initial paying customers. However, scaling your user base to achieve stable and substantial revenue remains a common challenge for solo entrepreneurs. In this…