Recent Blog
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Are agencies really bringing us back to the office?
Are Agencies Returning to the Office? An Insight into Post-Pandemic Remote Work Trends The shift to remote work during the COVID-19 pandemic significantly transformed workplace practices across various industries. As organizations transition back to a semblance of pre-pandemic operations, a pressing question arises: Are agencies indeed reinstating traditional office routines, or is flexible remote work…
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How switching to performance-based influencer marketing (e.g. $10/1,000 views) helped us cut costs and increase ROI
Optimizing Influencer Marketing Through Performance-Based Compensation: A Cost-Effective Strategy to Boost ROI In the dynamic landscape of digital marketing, influencer and user-generated content (UGC) campaigns have become essential tools for brand visibility and engagement. However, many organizations face a common challenge: how to maximize returns while controlling costs. Traditional fixed-fee arrangements often lead to inefficiencies,…
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Has anyone used Ahrefs MCP server? Also, is the SEO analyst role in danger because of AI?
Exploring the Ahrefs MCP Server and the Future of SEO Roles in an AI-Driven Landscape In the rapidly evolving world of digital marketing, staying ahead of emerging tools and technologies is crucial for professionals aiming to maintain their competitive edge. Recently, attention has been drawn to a product known as the Ahrefs MCP (Marketplace API…
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Tried Otterly.ai for GEO… thoroughly disappointed. Any suggestions??
Enhancing Your Brand Visibility in AI Platforms: A Critical Review of Otterly.ai and Alternatives In today’s digital landscape, monitoring your brand’s presence across AI-powered platforms is crucial for maintaining a competitive edge. Many marketers and content creators turn to specialized tools to track rankings, content performance, and emerging trends. Recently, I explored Otterly.ai as a…
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What are the most annoying things you get asked for from sales??
Understanding the Most Frustrating Requests from Sales Teams: A Closer Look In the dynamic landscape of business, collaboration between sales and other departments is essential. However, it is common to encounter recurring requests from sales teams that may, unintentionally, hinder efficiency or distract from strategic priorities. Recognizing these persistent asks can help organizations streamline their…
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Do you have any advice for growing a B2B company on social media with absolutely no budget?
Effective Strategies for Growing a B2B Company on Social Media with Limited or No Budget In today’s competitive marketplace, expanding your B2B company’s presence on social media can significantly boost brand awareness and generate valuable leads. However, for small organizations operating with minimal or no marketing budget, the challenge can seem daunting. If you’re part…
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Is this brilliance in marketing or a terrible concept?
Evaluating a Unique Marketing Approach: Clever or Questionable? As a marketing professional with over six years of experience—including three years at Leo Burnett on the account side—I constantly find myself on the lookout for innovative and memorable campaigns. My appreciation for effective marketing is complemented by a deep respect for creative art direction, even though…
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Kick-Start Your Social Presence – $150 Intro Month (Design + Strategy)
Enhance Your Social Media Presence with Our Introductory Package — $150 for the First Month In today’s digital landscape, establishing a strong and professional online presence is essential for brands across all industries. Whether you’re a coach, SaaS provider, or local business, having a cohesive and engaging social media strategy can significantly impact your reach…
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What is your understanding of artificial intelligence (AI)?
Artificial intelligence (AI) refers to the development of computer systems that can perform tasks typically requiring human intelligence. These tasks include functions such as understanding natural language, recognizing patterns, reasoning, learning from experience, and making decisions. AI encompasses a wide range of technologies and methodologies, including machine learning, neural networks, deep learning, natural language processing,…